Head of Digital marketing Department

About iSpeedToLead

• We are the #1 lead marketplace in the USA.We created an entirely new category: a marketplace where businesses can shop for future customers just like they would for products in e-commerce. You see all the information about a lead before you buy — full transparency, control, and predictable results.
• Unlimited ambition.We started in real estate, but our goal is to expand into every high-ticket vertical: solar, roofing, home renovations, business sales, and more. We are building the infrastructure that helps businesses grow and generate more revenue.
• A powerful ecosystem.iSpeedToLead is a two-sided marketplace connecting lead suppliers and buyers. Managing such a model is complex — and that’s exactly what makes us unique and hard to copy. We’ve already outpaced the competition and continue to widen that gap.
• AI at the core.We’ve integrated AI into every process: recruiting, sales, product, analytics. Our Chief AI Officer empowers every department to move faster, test hypotheses, and increase efficiency. Every new tool becomes a product that solves real business problems.
• A warrior culture.We built this company during the war in Ukraine, under shelling and constant blackouts. The team worked with generators and Starlinks — and this has become part of our DNA. We believe a strong culture can transform ordinary people into warriors who overcome any challenge.
• Inspired by the best.We learn from Amazon, Uber, and Airbnb — companies that built new markets from scratch. We aim to become «customerscom»: the ultimate store where businesses buy their future customers.
• We’re not here to help you spend — we’re here to help you dominate.We turn every dollar into a powerful force for scaling revenue, capturing market share, and crushing the competition.

Job Description: The Head of Lead Generation will be fully responsible for overseeing, optimizing, and scaling the lead generation engine of iSpeedToLead. This role is critical to the company’s growth and revenue targets. The ideal candidate will bring a mix of hands-on expertise in digital marketing, lead acquisition, performance marketing, funnel optimization, traffic management, and team leadership. You will build and lead a high-performance lead generation team that delivers consistent, high-quality leads while controlling costs and maximizing ROI.
 
Key Responsibilities:

• Own the entire lead generation strategy and execution across multiple acquisition channels (Paid Ads, PPC, SEO, Social, Affiliates, Partnerships, Email, etc.).
• Design, implement, and continuously optimize lead funnels for maximum conversion and cost efficiency.
• Oversee and manage internal lead gen teams, external agencies, and vendor partners.
• Analyze and optimize ad spend, cost per acquisition (CPA), lead quality, and lead conversion metrics.
• Build and scale outbound marketing strategies in collaboration with the outbound sales and SDR teams.
• Collaborate with the Product, AI, and Data teams to leverage AI tools for lead scoring, filtering, and qualification.
• Develop A/B testing frameworks, conversion optimization experiments, and creative testing processes.
• Report on lead generation performance to C-level management; provide clear forecasting, insights, and recommendations.
• Stay ahead of market trends, new traffic sources, and emerging digital acquisition tactics.
• Recruit, coach, and develop top-performing lead generation specialists.

 
Requirements:

• 5+ years of experience in lead generation, performance marketing, or digital customer acquisition, preferably in SaaS, marketplaces, or PropTech.
• Proven success in managing large paid advertising budgets (Google Ads, Facebook/Meta, LinkedIn, TikTok, YouTube, and others).
• Experience managing multiple channels and building full-funnel lead generation systems.
• Strong knowledge of attribution models, analytics, tracking, data management, and CRM integrations.
• Hands-on experience with AI-powered ad optimization tools or willingness to actively implement AI in lead acquisition processes.
• Strong analytical and data-driven mindset; excellent command of lead funnel metrics.
• Exceptional leadership and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, rapidly scaling startup environment.
• Experience in real estate, PropTech, or high-ticket lead generation markets is strongly preferred.

 
Success Criteria (First 3-6-12 months):
First 3 months:

• Conduct full audit of existing lead generation channels, funnel performance, cost structure, and lead quality.
• Deliver actionable recommendations and begin implementing quick-win optimizations.
• Build strong alignment with Sales, Product, Data, and AI teams.

By 6 months:

• Launch new acquisition channels and optimize existing ones for improved volume and lead quality.
• Lower cost per qualified lead by 15-20% while maintaining lead volume.
• Deliver consistent high-quality lead pipeline aligned with sales growth targets.

By 12 months:

• Fully own and operate a scalable lead generation machine with multiple predictable acquisition channels.
• Build and lead a fully functional, data-driven lead generation team.
• Deliver measurable growth in platform revenue directly tied to lead generation improvements.
• Implement AI-enhanced lead filtering, scoring, and predictive targeting models.

 
Why Join iSpeedToLead:

• Join one of the fastest growing PropTech marketplaces in the U.S. real estate industry.
• Have full ownership of the entire lead generation machine powering company growth.
• Work directly with C-level leadership and cross-functional product and AI teams.
• Operate at the intersection of marketing innovation, AI adoption, and high-growth SaaS marketplace dynamics.
• Remote-first, globally distributed team with ambitious growth targets.