User Acquisition Manager (Mobile Gaming / Social Casino)

 

We are a fast-growing mobile gaming product company. We have already launched 2 brands, with 8 more planned for this year. We operate in the highly competitive US market and are scaling aggressively: strong product expertise, fast development cycles, a ready BI infrastructure, and marketing budgets of $1M+.

 

We are now strengthening our team and looking for a strong User Acquisition Manager who can take ownership of iOS & Android performance marketing and build a scalable UA system from the ground up.

 

 

Responsibilities

  • Manage acquisition campaigns for iOS/Android apps.
  • Launch and optimize campaigns on Moloco, Liftoff, Unity LevelPlay, AppLovin, DSPs.
  • Optimize bids, audiences, placements, and creatives.
  • Run A/B tests for creatives, GEOs, segments, and formats.
  • Develop and test hypotheses, iterate quickly, scale winning campaigns.
  • Manage spend and performance, scale up strong initiatives and cut weak ones with clear reporting.
  • Collaborate with the product team to improve funnel metrics:

    CPI β†’ C2R β†’ Reg2Dep β†’ FTD β†’ ROAS.

  • Build and improve UA processes, test plans, and acquisition roadmaps.
  • Bring expertise into the team: frameworks, tools, best practices.

 

 

Requirements:

  • 3–5+ years in performance marketing, must have mobile gaming experience.
  • Mandatory experience with the US market.
  • Strong advantage: experience in social casino / sweepstakes / real-money gaming.
  • Ability to launch traffic from scratch: forecasting, testing, rapid iteration.

 

Technical Skills

  • DSP experience: Moloco, Liftoff, Unity Ads/LevelPlay, AppLovin.
  • MMP experience: AppsFlyer or Adjust.
  • Deep understanding of mobile UA infrastructure
  • Analytics tools: (Looker, Power BI, GA4, Firebase)

 

 

What We Offer

  • A fast-growing product company (2 brands live, +8 in development).
  • Large budgets: >$1M.
  • Strong BI infrastructure and flexible platform.
  • Fast β€œidea β†’ dev β†’ live” execution cycle.
  • Complete freedom in choosing tools, approaches, and tests.
  • Opportunity to build the entire UA department and move into a Lead / Head of UA role.
  • Direct communication with the CMO/founder β€” fast decisions, no bureaucracy.
  • Fully remote role.

 

Required domain experience

Gamedev 3 years

Required languages

English B1 - Intermediate
marketing strategy, Facebook Ads, Google Analytics, analytical skills
Published 24 November
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3 applications
67% read
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