Web Analytics/Insights Specialist

Do you combine enthusiasm for e-commerce with analytical thinking and technical affinity? With your experience in analysing digital touchpoints, you will create real added value and continuously develop our web shop. 
 

As a Web Analytics & Insights Specialist, you will make our customers' behaviour measurable and tangible. Through precise tracking and in-depth analysis, you will provide crucial insights that help us to understand our customers and their needs even better and implement targeted optimisations. You will derive data-based recommendations for action that will significantly advance our digital processes and customer experience.

Your challenge:

• Technical responsibility, support and further development of all web tracking (especially Google Analytics) in cooperation with our web development agency
• Analysis of user behaviour, marketing measures and customer journeys
• Planning, implementation and evaluation of A/B tests to optimise performance
• Developing and creating reports and interactive dashboards for various stakeholders
• Establishment of analysis and monitoring processes, including KPI alerts
• Identification of trends and optimisation potential based on competition and market analyses
• Continuous expansion of the analysis infrastructure and integration of new data sources 
• Co-design and participation in ongoing e-commerce and web shop projects 
   

What is important to us:

• Completed a degree in a relevant field such as business informatics, business administration, digital marketing or data science
• At least 2 years of experience in comparable roles such as business analyst, web analyst or in digital marketing, ideally in the e-commerce environment
• In-depth experience with common analysis tools (Google Analytics, Power BI, Hotjar), tracking technologies (Google Tag Manager) and A/B testing platforms (e.g. Kameleoon)
• Strong analytical and conceptual thinking as well as technical affinity
• Understanding of e-commerce mechanisms and online customer experiences (e.g. conversion funnels, factors influencing purchasing decisions) 
• Good knowledge of English (B2+) is an advantage
• Strong communication skills and enjoyment of interdisciplinary collaboration
  
  Will be a plus:
• Basic knowledge of HTML, CSS, JavaScript or SQL
• Some knowledge of German
  
  We are offering
• Competitive Salary
• Great opportunities for professional growth and development
• Remote OR Hybrid Work: Enjoy a flexible work environment.
• Supportive Team: Collaborate with a knowledgeable team to hone your skills and learn from others.
• Paid vacation and sick leave