Head of User Acquisition

Head of User Acquisition (Health & Wellness)

Project: Ultiself → RNK Health

Format: Remote

Schedule: Must be able to work at least until 2:00 PM NYC (Kyiv 14:00–22:00)

Type: Full-time

Compensation: Competitive, based on experience

RNK Health focuses on accessible, science-based OTC health products, supplements, and personalized nutritional recommendations in the US.
 

Role Overview:

We are seeking a Head of User Acquisition to lead, build, and scale user acquisition across multiple AI and Health product lines. This is a senior strategic and hands-on role: you will set acquisition strategy, run campaigns yourself, recruit and manage media buyers, collaborate with product and creative teams, and own acquisition KPIs across all channels.

If you can both do and lead — you’re our person.

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive User Acquisition strategy across multiple brands and product lines.
• Build and lead the UA team (media buyers, analysts, creative producers).
• Own and manage performance KPIs (CAC, LTV, ROAS, payback windows).

Campaign Management & Performance Marketing

• Plan, launch, scale, and optimize campaigns across:
  • Facebook / Instagram
  • TikTok
  • Google / YouTube
  • Additional paid channels where relevant
• Manage and allocate advertising budgets efficiently across campaigns and geos.
• Run performance-driven funnel strategies (web → app | web2app | e-commerce).

Creative & Funnel Optimization

• Lead creative testing frameworks (ad concepts, messaging, formats).
• Collaborate closely with creative and product teams on high-impact iterations.
• Conduct competitor and market research to stay ahead of trends.

Analytics & Growth Strategy

• Monitor, analyze, and report performance metrics: CPA, ROAS, CAC, CTR, LTV, CPM, etc.
• Oversee attribution reporting and ensure accurate data insights.
• Continuously identify opportunities for scaling and new channel expansion.

Required Experience & Skills

• 3+ years in performance marketing / user acquisition.
• Strong hands-on expertise with Facebook/Meta ads (must).
• Experience scaling budgets and achieving profitable CAC & ROAS.
• Experience with web2app, subscriptions, or e-commerce models — must.
• Understanding of marketing funnels and attribution.
• Strong analytical thinking and ability to make data-driven decisions.
• English: Upper-Intermediate (B2+) or higher — required.

Preferred (Nice to Have)

• Experience in the Health, Wellness, Supplements, or Fitness domain.
• Experience with TikTok, YouTube, Google Ads.
• Ability to use AI tools for creative production.
• Experience working with CRMs (Keap, ActiveCampaign, etc.).
• Multilingual (English, Ukrainian, Spanish).

What We Offer:

• Competitive compensation based on experience.
• Flexible working hours and fully remote position.
• Opportunities for professional growth and career advancement.
• A dynamic and supportive team.

Recruitment Process:

• HR / Recruiter Interview — 30 min
• Head of Marketing / Product — 45 min
• CEO — 15-20 min

Benefits:

• Fully remote work and flexible schedule, allowing you to independently plan your workweek. The main requirement is timely reporting on completed work.
• Paid sick leave — 5 days.
• Paid vacation — 20 days per year after the probationary period.

Probationary Period: 2-3 months.

If you are a strategic performance leader who enjoys building systems, scaling products, and leading high-impact teams — we’d love to hear from you.