Senior Media Buyer (Paid Social)
A-Players is looking for a Senior Media Buyer to drive and scale Paid Social performance (Meta, TikTok) across multiple AI-powered B2C SaaS products.
You’ll manage and optimize campaigns for several fast-growing AI-based consumer products — from chat and content tools to creative utilities and subscription apps. This is a high-impact role for an experienced performance marketer who knows how to extract maximum value from Paid Social through structured testing, deep analytics, and creative excellence.
You’ll work in a fast-moving, data-driven environment where performance, automation, and creativity intersect — and where your expertise directly shapes how millions of users discover our products.
If you’re ready to push Paid Social efficiency and innovation to the next level — we’d love to talk!
Responsibilities:
- Manage and optimize large-scale Paid Social campaigns (Meta, TikTok) aligned with key business KPIs (CPA, ROAS, pROI)
- Build and maintain structured testing frameworks for creatives, audiences, and hypotheses
- Analyze campaign data to identify growth levers, creative trends, and optimization opportunities
- Collaborate cross-functionally with Creative Hub, Analytics, and Growth teams to improve post-click performance and accelerate learning loops
- Develop and refine automation and tracking systems (CAPI/S2S, dashboards, alerts, BI tools) to improve speed, transparency, and efficiency
- Explore new formats, geos, and tools to push channel performance and innovation
- Contribute to Paid Social playbooks, best practices, and internal knowledge base
What we look for:
- 3+ years of hands-on experience in Paid Social (Meta, TikTok) managing budgets of $200K+/month
- Proven record of scaling acquisition profitably in data-driven environments (CPA, ROAS, pROI)
- Deep understanding of auction mechanics, learning phase, bid strategies, and signal quality optimization
- Strong grasp of key performance metrics (CPM, CTR, CVR, CPA, ROAS, Win Rate) and unit economics (cohort, post-click, LTV)
- Familiarity with creative analytics - ability to test hypotheses, analyze patterns, and collaborate with creative producers on storytelling and performance insights
- Skilled in automation and tracking systems (CAPI/S2S, BI dashboards, auto-rules, API-based optimization, ML-driven tools)
- Experience working cross-functionally with Creative, Growth, and Analytics teams in data-driven environments
Nice to have:- Cross-channel knowledge (Google Ads, YouTube, Telegram, Snap, Reddit) and understanding of full-funnel attribution
- Experience with AI-based creative tools and predictive scoring systems (e.g. Runway, CreativeX, Midjourney)
- Background in subscription or mobile-app products, iOS/ATT environments, and CRO (landing/offers optimization)
- Skills in SQL, Looker, or Python for advanced analytics and automation
We offer:
- Exciting challenges and growth prospects together with an international company
- High decision-making speed and diverse projects
- Flexibility in approaches, no processes for the sake of processes
- Effective and friendly communication at any level
- Highly competitive compensation package that recognizes your expertise and experience, Performance Review practice to exchange feedback and discuss terms of cooperation
- Flexible schedule, opportunity to work in a stylish and comfortable office or remotely
- Respect for work-life balance (holidays, sick days - of course)
- Bright corporate events and gifts for employees
- Additional medical insurance
- Compensation for specialized training and conference attendance
- Restaurant lunches at the company's expense for those working in the office, endless supplies of delicious food all year round