Head of Social Media and Brand Ecosystem

About the Role

We are looking for a visionary Head of Social Media to lead the entire digital presence of a fast-growing international group that operates across fintech, HR, real estate, and technology ventures — including Rafo-b, ISR Works, Milka Pay, Stornos HR, and ChinaComming.

This is a senior executive position, responsible for managing strategy, budgets, creative direction, and cross-brand synergy.

You will not only oversee social media content — you’ll build and lead the full social media department, define brand tone across regions, and drive measurable growth through smart, data-driven storytelling.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy for the entire group, aligning all brand communications under one ecosystem.
• Manage annual marketing budgets across TikTok, Instagram, Facebook, YouTube, LinkedIn, and Telegram.
• Build, hire, and lead a global team of content creators, designers, editors, and ad specialists (including remote contractors).
• Oversee all paid media campaigns (Meta, TikTok, Google Ads, LinkedIn).
• Establish a strong influencer and ambassador network across Eastern Europe and Asia.
• Monitor analytics and deliver monthly executive reports on ROI, engagement, and growth.
• Collaborate directly with company founders and executives on brand positioning and digital identity.
• Maintain consistent brand architecture across all sub-brands (style, tone, visuals, and audience segmentation).

Requirements:

• 5+ years of experience in social media management or digital marketing at a strategic or leadership level.
• Proven ability to manage large budgets and cross-brand portfolios.
• Experience working with multinational teams and remote creative talent.
• Mastery of TikTok, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and YouTube Studio.
• Fluent in English (required); Ukrainian or Russian (strong advantage).
• Strong understanding of multicultural audiences — especially Eastern Europe and Asia.
• High creative intelligence combined with a data-driven mindset and leadership skills.
• Excellent communication and organizational abilities.

We Offer:

• Full-time senior position (remote or hybrid).
• Competitive executive salary + performance bonuses.
• Freedom to build your own department and shape the group’s media direction.
• Direct collaboration with C-level leadership.
• Opportunity to lead international campaigns seen by millions.

KPIs (First 6 Months):

• Establish a unified cross-brand social media strategy.
• Build a team of minimum 4 core specialists under your leadership.
• Deliver monthly performance reports with measurable growth targets.
• Launch two international brand campaigns (TikTok + Instagram).
• Implement a real-time social media analytics dashboard.

Location: Remote / Hybrid (EU time zone preferred)
Language: English (Ukrainian is a plus)