Marketing Manager, Lead Generation (B2B)

We are looking for a Marketing Manager to own and scale lead generation. The focus is on running fast, data-driven marketing experiments to attract and convert qualified leads, optimizing campaigns based on measurable results.

Key Responsibilities
• Plan, execute, and continuously improve lead generation campaigns
• Run short-cycle, trial-and-error marketing projects to identify effective growth channels
• Manage and optimize Google Ads campaigns and other digital acquisition channels
• Monitor and analyze performance using Google Analytics and other data tools
• Manage and adjust the marketing budget based on campaign results
• Oversee content creation and distribution (videos, newsletters, customer stories, use cases)
• Organize up to 2 global events per year, including trade shows, customer conferences, and webinars (South Africa, USA, Europe, etc.)
• Implement automated outreach campaigns on LinkedIn and other platforms

Requirements
• Proven experience in B2B demand generation (software or telecom preferred)
• Strong analytical and data-driven mindset
• Proficiency with Google Ads, Google Analytics, and marketing automation tools
• Excellent English communication skills (С1)
• Experience with international event planning is an asset
• Independent, results-oriented, and comfortable in a fully remote environment

Why PortaOne
• Global remote team with an innovative culture
• Direct impact on company growth strategy
• Flat structure and close collaboration with leadership
• Competitive compensation

If you’re excited to grow marketing and achieve results, we’d love to hear from you – apply today!