Head of Retention / CRM

We are looking for a specialist who will take full responsibility for building the player retention strategy in an online casino. The role includes database segmentation, promo management, customer experience optimization, and launching CRM tools.

Key Responsibilities:

• Full cycle development and implementation of retention strategy, player retention, and improving customer experience
• Working with tournaments / promo campaigns
• Database segmentation
• Managing tools – email, SMS, push, in-app, pop-up; creating email chains
• Metrics analysis

• A/B testing

   

Requirements:

• At least 3 years of experience in online casino retention; real money and crypto casinos are a plus
• Experience as a Head or Lead in the Retention / CRM direction
• Experience in CRM strategy, loyalty programs, or promo management
• Hands-on experience with email marketing, segmentation, and automation
• Understanding of key metrics: DAU, LTV, Retention, ROI, Churn
• Confident use of analytical tools
• Ability to work with large player databases and A/B tests

• English level: B1 or higher

   

What We Offer:

• Competitive salary
• Exciting technical challenges and complex tasks to help you grow
• A strong senior+ level team you'll want to work and learn with
• Minimal bureaucracy — maximum action. Flexible processes, fast decisions
• Remote-first approach: work wherever you're comfortable (or visit the office)
• Investment in learning: internal knowledge sessions, external courses, certifications
• Work-life balance: no overtime, no micromanagement
• Modern equipment: MacBook, Starlink, PowerBank — everything you need for productivity
• Bonuses for maternity leave and child birth
• And many more internal perks that are better to show than describe