Creative Strategist (Mobile Gaming and Digital Performance) who would shape the Future of Game Ads with Generative AI

The product company is looking for a Creative Strategist with strong expertise in mobile gaming and digital performance advertising to shape the creative direction of high-performing ad content. This person will act as a trusted advisor and strategic thinker, leading the research, ideation, and execution plans behind top-performing creative campaigns.
 

If you’re passionate about blending creativity with data, thrive in a fast-paced digital environment, and want to drive impact across global gaming campaigns - this is your chance to step into a role that values insight, ownership, and innovation.

 

Key Responsibilities:
 

Strategic Leadership & Collaboration

• Serve as the go-to expert for mobile gaming creative strategy, providing direction, insights, and best practices.
• Partner closely with Product, Customer Success, and Creative Teams to define strategies, priorities, and execution plans.
• Shape creative roadmaps and contribute to Product Requirement Documents (PRDs) through data-driven insights.
   

Market Research & Insights

• Conduct deep market and competitor research to identify new trends in mobile gaming and performance marketing.
• Translate data and insights into actionable creative concepts across genres and formats.
• Deliver trend analyses and recommendations that inform innovation and campaign success.
   

Performance-Driven Execution

• Guide and approve creative deliveries to ensure they align with strategy and meet client goals.
• Evaluate concepts based on performance potential, not just aesthetics.
• Lead ideation sessions for new campaigns and creative directions, backed by measurable results.
• Manage multiple projects with ownership, clarity, and accountability.
   

What We’re Looking For:

• 5+ years of proven experience in creative strategy or user acquisition for mobile gaming or performance marketing.
• Deep understanding of game mechanics, player psychology, and creative performance metrics (CTR, CPI, ROAS).
• Excellent English communication and presentation skills.
• Strong collaboration and stakeholder management abilities.
• A proactive problem-solver who uses data to drive decisions and innovation.
  
   

Why This Role Matters:
 

This role bridges creativity and performance, ensuring every ad concept connects emotionally and delivers measurable results. The Creative Strategist acts as the central voice of insight - bringing together teams, trends, and technology to push creative excellence forward.

 

What’s In It for You:
 

• 20 vacation days annually, plus national holidays.
• 10 days of paid sick leave per year.
• Paid software licenses and professional tools.
• A remote-friendly, flexible work environment that empowers creativity and ownership.
  
   

Ready to Lead the Creative Future of Mobile Gaming?

If you’re ready to shape the next generation of performance-driven ads and make an impact in a global creative environment, leave your CV and contact details below.
They are eager to connect with forward-thinking strategists who can turn data into inspiration and ideas into performance.