PPC Specialist to $2000

Our client is a leading iGaming software provider offering innovative solutions and services for online casino and sportsbook operators worldwide. The company values creativity, curiosity, and initiative — and is looking for a PPC specialist to join its fast-growing team.

About the Role

We are looking for a highly motivated PPC Specialist to join our marketing team. You will be responsible for developing, launching, and optimizing performance marketing campaigns across Google Ads and Meta Ads (Facebook/Instagram). The ideal candidate combines strong analytical skills with creativity, attention to detail, and a results-oriented mindset. You will report directly to the Head of Marketing and work closely with designers and analysts to ensure our campaigns drive measurable business results.

Required skills:

• 3+ years of hands-on experience managing PPC campaigns.
• Proven experience with Google Ads (Search, Display, Video) and Meta Ads (Facebook/Instagram).
• Experience with Google Analytics and Google Tag Manager.
• Native Ukrainian or Russian, English level B1+
• Strong analytical and problem-solving skills.
• Excellent attention to detail and ability to multitask.
• iGaming experience is a plus.
• Certifications (Google Ads, Meta Blueprint) and a portfolio or case studies are desirable.

Responsibilities:

• Plan, create, and optimize Facebook Ads and Google Search campaigns.
• Develop communication strategies for each product and set tasks for designers to create effective ad creatives.
• Monitor ad account health (check for payment errors, account restrictions, and policy violations).
• Track and control daily ad spend vs. planned budget.
• Review and appeal disapproved ads promptly.
• Monitor and optimize key performance metrics (CTR, CPC, CPM, CPA, ROAS, conversions).
• Ensure accurate tracking setup (Google Analytics, Pixel, GTM, CAPI).
• Analyze campaign effectiveness and identify growth opportunities.
• Manage and optimize keywords and negative keyword lists in Google Ads.
• Work with Lookalike audiences, CRM lists, and audience segmentation.
• Conduct A/B tests for creatives, copy, banners, and videos.
• Perform competitive analysis to identify trends and best practices.
• Analyze sales funnels and suggest improvements.
• Launch new hypotheses (testing audiences, creatives, and formats).

Сompanу offer:

• Remote work format.
• Competitive salary.
• Opportunities for professional growth and development within a results-driven team.