Social Media and Partnerships Manager

🧭 About the company
We are an American e-commerce company founded in 2015 in Miami. We develop our own electronics brands and sell them on the largest US marketplaces — Amazon, Walmart, eBay, Shopify — and also collaborate with one major distributor.

We are currently building our digital division from scratch and are looking for a strong strategic manager who will take our brands to a new level of recognition and sales through systematic PR, content, and influencer marketing.

🚀 Role objective
The Social Media & Partnerships Manager is not just about “posting for reach,” but is a key business function that directly:
• increases revenue,
• improves margins,
• attracts traffic,
• strengthens the brand, and converts communications into sales.
The task is to build and scale a Social Media & PR and Influencer Marketing strategy as a direct channel for sales growth, not just an image-building activity. This position requires a systematic approach, strategic planning, monthly plans and budgets, analytics, and a clear business focus.

🧠 Requirements
• 1.5+ years of experience in Digital/PR/Influencer Marketing (e-commerce is an advantage).
• Proven cases with an impact on sales, margins, and business growth.
• Experience in strategic planning and managing multiple brands.
• Deep understanding of platforms: Twitch, TikTok, YouTube, Reddit, Discord, Instagram, Facebook, X.
• Skills in independent content creation or clear technical specification for the production team.
• Knowledge of digital metrics: ROAS, CPA, ER, CTR, CPM, CPV, Amazon Attribution, etc.
• Experience in building and defending budgets.
• Confident English (communication with influencers and partners).
• Proficiency in AI tools.
• Systematic approach, results-oriented, ability to work in a dynamic environment.
• Willingness to take on the full range of digital tasks — from strategy to reporting and budgeting.

📌 Main areas of responsibility
Social Media & PR
• Develop and execute a multi-brand social media strategy (TikTok, Instagram, Facebook, X).
• Plan and produce engaging content (storytelling, product demos, UGC, trends).
• Manage content calendars, community engagement, and platform growth.
• Use AI tools (Midjourney, Runway, Sora) to speed up content production.

Influencer Marketing
• Build influencer marketing as a key awareness and sales channel.
• Find, brief, and manage creators across TikTok, YouTube, Twitch, and Instagram.
• Negotiate partnerships, control budgets, and track results (CPA, ROAS).

Additional responsibilities
• Track and analyze all campaign KPIs (reach, engagement, conversions, ROI).
• Maintain dashboards and deliver performance reports.
• Participate in planning monthly marketing budgets.
• Work closely with Head of Sales & Marketing, Content, PPC, R&D, Logistics, and Finance teams.

🌟Would be a plus
• Experience with USA.

🏆 We offer
• Building a strategic direction from scratch.
• Working with multiple brands in the US market.
• Clear KPIs and transparent analytics.
• Support from a cross-functional team (PPC, content, finance, production).
• Flexible schedule and remote format.
• The opportunity to influence the company's growth strategy.

📩 If you are a structured, proactive, and results-driven specialist, who enjoys building processes from scratch we would like to hear from you. Apply now!