Marketing Manager (B2B IT Recruitment Services)

We’re looking for a Marketing Manager who will bring structure, creativity, and measurable growth to our marketing efforts — someone who combines strategic thinking with hands-on execution.

Your Mission

You’ll own and evolve Talentuch’s marketing engine — from planning campaigns and managing content to driving leads and improving brand awareness across digital channels.

Your role bridges brand, lead generation, and sales enablement.

RESPONSIBILITIES

Marketing Strategy & Planning

• Develop and execute a quarterly marketing plan aligned with Talentuch’s sales and recruitment goals.
• Research market trends, competitors, and client segments to refine our positioning.
• Define, track, and achieve performance metrics (CPL, LCR, MQL, SQL) for the company and marketing team.
• Build dashboards to monitor marketing ROI and present monthly reports.

Content & Campaigns

• Manage Talentuch’s LinkedIn content plan — webinars, thought leadership posts, client success stories, and service updates.
• Oversee email campaigns, newsletters, and lead nurturing flows.
• Collaborate with designers and content creators to produce visuals and marketing materials for the brand and provide sales support.

Webinars & Events

• Coordinate the webinar marketing program for HR leaders and industry professionals.
• Select and invite guest speakers, manage communication, and scheduling.
• Oversee the end-to-end event preparation process — topics, visuals, promotion, and logistics.
• Lead the internal team for content creation, promotion, and post-event distribution.
• Ensure all events support Talentuch’s thought leadership and business goals.

Digital Presence & Automation

• Initiate and manage updates on the WIX website, ensuring service pages and pricing reflect current offerings.
• Implement and optimize marketing automation workflows and CRM integrations.
• Monitor domain health, and create and execute an action plan on email deliverability to the subscribers

Team & Process Management

• Coordinate external freelancers (web designer, video creator, content writer).
• Create clear briefs, ensure on-time delivery, and maintain consistent brand tone.
• Foster close alignment between marketing, sales, and recruitment teams.

REQUIREMENTS

• 3+ years of experience as a Marketing Manager or similar role (B2B or service-based company preferred).
• Excellent English (B2+) — strong written, spoken, and presentation skills.
• Proven experience with LinkedIn marketing, webinar campaigns (desired, but not obligatory), and content management.
• Ability to set and track key performance metrics.
• Project management skills — able to coordinate multiple activities and stakeholders.
• Storytelling ability — promote recruitment with passion.
• Excel spreadsheets — fluent user.

Nice to have

• Familiarity with WIX, Canva, and LinkedIn Campaign Manager.
• Experience in HR, IT, or the recruitment industry.

3-MONTH KEY OUTCOMES

• Planning: clear quarterly marketing plan approved and in execution (content calendar, webinar schedule, campaigns).
• Webinars: all 2025 webinars are successfully prepared and executed on time, while 2026 webinars are proactively scheduled and organized with streamlined coordination across speakers, design, and promotion teams.
• Documentation: defined and documented marketing funnel metrics — CPL, LCR, MQL, SQL — with realistic target ranges for Talentuch’s services.
• Content: consistent content posting schedule (LinkedIn accounts, website blog, Clutch, press platform) developed with and assigned to an internal SMM Specialist.
• Design: updated website pages (services, pricing, subscription model) in collaboration with the Wix specialist.

YOU RECEIVE

• Flexible work schedule with the option for full remote work.
• The freedom to propose and implement innovative ideas that directly impact the business.
• The opportunity to represent the Talentuch brand across all initiatives.
• 20 paid vacation days, 5 paid sick days per year, and national holidays.
• Supportive, feedback-driven work culture.