PPC Manager

Join us as a PPC Manager to lead paid acquisition for financial products across global high-risk markets.
You’ll manage end-to-end performance campaigns, analytics, and funnel optimization to drive measurable growth.

Main Responsibilities:

Search Strategy & Campaign Launch

• Build and execute a full-funnel paid search strategy across multiple international markets (CZ, ES, MX, and others).
• Launch, manage, and scale campaigns in Google Ads (Search + UAC), Bing Ads, and Apple Search Ads.
• Navigate compliance requirements and advertising restrictions in high-risk financial verticals.

Analytics & Optimization

• Monitor and analyze key performance metrics (CPC, CTR, CR, CPA, CAC, LTV, ROMI, ROAS).
• Build and optimize full user acquisition funnels to improve efficiency and conversion rates.
• Set up and manage tracking systems (GTM, GA4, Appsflyer, Adjust), event tracking, and attribution models.

A/B Testing & Funnel Improvement

• Plan and run A/B and multivariate tests for ad creatives, landing pages, and conversion flows.
• Collaborate with designers, developers, and analysts to quickly implement data-driven optimizations.

Budget Management

• Plan and allocate marketing budgets with a focus on CAC, ROAS, and ROMI.
• Use smart bidding strategies, automation, and scripts to maximize campaign performance.

Cross-functional Collaboration

• Work closely with Media Buying, Affiliate, Retention, and Product teams to improve lead quality, conversion rates, and LTV.
• Contribute to funnel scaling, process automation, and overall performance growth.

Professional Qualifications:

• 2+ years of hands-on PPC experience focused on Google Ads and Bing Ads.
• Proven track record managing $50K+ monthly budgets.
• Experience launching and scaling campaigns in international markets (EU, LATAM, Tier 1).
• Proficiency in analytics tools: GA4, GTM, Looker Studio / Tableau.
• Strong analytical mindset, self-starter, business-oriented.
• Experience with Apple Search Ads and UAC is a plus.
• English level B1+ (Spanish will be an advantage).

What We Offer:

• Join a fast-scaling FinTech company where your decisions shape the business and your contributions truly matter.
• Attractive salary package aligned with your experience and performance, plus performance-based incentives.
• Enjoy 20 vacation days, full 100% sick leave compensation, and a supportive, people-first culture.
• Comprehensive medical coverage to keep you and your family protected.
• Work in an international, agile team with ambitious goals, modern tools, and a strong sense of purpose.