E-commerce Product Marketing Manager

About us:
We are a team that creates and develops e-commerce products and marketing projects within the company. We work with the full cycle – from concept and design to promotion and analytics.

We are currently seeking a Product Marketing Manager to help us effectively manage products and coordinate cross-functional teams.

📍 Location: Warsaw, Poland (office)

Requirements:
- At least 2 years of experience as a Product Marketing Manager;
- Practical experience in e-commerce (online stores, marketplaces, CRM, payment solutions, etc.);
- Understanding of marketing processes: digital, performance, affiliate, or CRM marketing;
- Ability to manage multiple projects simultaneously;
- Ability to work in a dynamic environment and make quick decisions;
- Willingness to work from our Warsaw office.

🎯 Key Responsibilities:
- Develop a go-to-market strategy for mushroom products (positioning, target audience, competitive analysis, offer);
- Create a brand and communications platform;
- Build a DTC (Direct-to-Consumer) sales funnel: quiz, landing page, PDP, checkout, CRM, email flows;
- Launch and scale advertising campaigns in Meta / TikTok Ads / Google, in collaboration with media buyers;
- Test creatives, offers, and bundles, improving conversion and CAC;
- Responsible for numerical results: sales, ROAS, CPA, LTV;
- Managing e-commerce and marketing projects from planning to release;
- Managing deadlines, budgets, and resources;
- Coordinating development, design, marketing, and content teams;
- Setting up and monitoring workflows (Click-up);
- Preparing reports and analyzing project performance;
- Optimizing processes and improving team performance.

We offer:
- A modern office in central Warsaw;
- Opportunity to influence the company's key processes and product development;
- Competitive compensation and bonus system;
- Professional growth and participation in large-scale projects;
- Access to top AI tools, templates, and analyst support;
- Compensation for the cost of group English training;
- Compensation for sick leave and paid leave.