Media Buyer (Performance Marketing – US Market)

We are looking for a highly skilled Media Buyer to join our team and lead large-scale campaigns focused on direct response and performance marketing. The role is centered primarily on Meta platforms (Facebook/Instagram), with additional campaigns on TikTok and Google, and the flexibility to explore other platforms when needed.

Responsibilities

• Plan, launch, and manage paid media campaigns with a strong focus on scaling performance.
• Optimize campaigns daily for ROI, CPA, and revenue growth.
• Conduct in-depth market research with an emphasis on the US market, identifying trends and opportunities.
• Analyze and interpret campaign data to generate actionable insights.
• Collaborate with the creative team to test and scale creatives, provide feedback, and request new variations.
• Continuously run A/B tests on targeting, ad copy, creatives, and funnels.
• Take ownership of the performance cycle end-to-end — from research and planning to execution and optimization.
• Leverage advanced tools and dashboards provided to maximize efficiency and results.

Requirements

• Proven experience in media buying at scale, primarily on Meta (Facebook/Instagram).
• Hands-on experience with TikTok Ads and Google Ads.
• Strong analytical skills and the ability to interpret data into actionable strategies.
• Solid understanding of direct response marketing and revenue-driven performance campaigns.
• Deep knowledge of the US digital advertising landscape.
• Ability to think strategically while executing tactically.
• Strong creative sense: ability to evaluate and guide winning creatives.
• Highly independent, ownership-oriented, and proactive.

Nice to Have

• Experience with additional paid platforms (e.g., Taboola, Outbrain, Snapchat, LinkedIn).
• Familiarity with advanced tracking, attribution, and automation tools.