Lead Email Marketing Manager

Stay Group is an innovative Marketing company with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. We are looking for a Lead Email Marketing Manager with a strong technical background, capable of building and maintaining high-deliverability email infrastructure, optimizing campaign performance, and mentoring a team to drive key engagement metrics.

Key Responsibilities:

• Monitor and maintain email deliverability: track domain reputation, IP reputation, and overall sender scores to ensure optimal inbox placement.
• Analyze email campaign performance: review open rates, click-through rates, bounces, and unsubscribes to identify trends and ensure performance growth across key metrics.
• Technical troubleshooting: Identify and resolve issues related to blacklisting, spam traps, and bounce management.
• Manage email infrastructure: oversee IP warm-up strategies, email service provider (ESP) relationships, and domain authentication.
• Lead template strategy: own the vision for design and code execution of email templates.
• Build automated journeys: design and implement segmented, automated customer journeys and conversion-driven drip campaigns.
• Mentor team members: provide guidance to a small team of email specialists.
• Ensure compliance: maintain adherence to GDPR, CAN-SPAM, and other relevant regulations.
• Drive innovation: stay ahead of industry best practices and introduce new tools, tactics, and frameworks to the team.
   

Requirements:

• 2+ years of experience in email marketing.
• Background in high-risk verticals (e.g., finance, iGaming, dating, adult, etc.) with a strong understanding of inboxing challenges.
• Strong understanding of infrastructure design for high-scale email sending: ESPs (SendGrid, AWS SES, etc.), IP warm-up, domain pools, DNS (SPF/DKIM/DMARC), feedback loops.
• Proven experience improving inbox placement and engagement metrics.
• Experience with ESP tools (Customer.io, Iterable, eSputnik, MailChimp, or others).
• Hands-on experience with other direct channels such as SMS and app push.
• Confident in crafting user communications to achieve various goals and understanding product metrics.

Benefits:

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while focusing on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.