UAC Media Buyer

PIN-UP.TRAFFIC is a group of companies within the PIN-UP Global that provides quality, payback traffic to customer products and services in markets where they have a presence. It has been operating since 2016 under the flagship project of the group of companies – the PIN-UP Partners partnership program.  

We are looking for an UAC Media Buyer to join our team!

Requirements:

- 1-plus-year of successful proven experience with Google Ads in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team - MUST HAVE
- Ability to effectively manage large advertising Budgets (from $30,000 per month)
- Availability of successful cases in the gambling niche in the CIS/Latam markets
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
- Experience in working with Antidetect Browser and Tracking Systems
- High-level understanding of all Google advertising products (Google Analytics, Google Tag Manager, Google Optimize, etc.)
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Zeus Track, etc.)
- Experience with auto-bidding systems and automation of work with Google Ads (Shopstory, Ideagen, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- Experience in А/B testing
- Experience with a lot of traffic, ability to work with a large array of information
- English - B1 and above

Will be plus:

- Availability of an up-to-date Google Ads Certificate
- Experience in UAC/GDN
- Experience in other Search Traffic Sources (Yandex Direct, Microsoft Ads, Yahoo Ads, etc.)
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)
- Understanding technical conversion tracking and postback setup

Responsibilities:

- Creating, setting up and optimising Search Engine Advertising Campaigns in Google Ads to attract new players to the Product
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
- Setting the Terms of Reference for the necessary promotional materials;
Competent budget management
- Together with the team, the formation of media strategies, calculation of the KPI funnel
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
- Regular reporting on performance and profit
- Market and Competitor Analysis
- Planning and calculation of Traffic Streams
- Finding new ad launch strategies and fresh funnels

Technical Stack:

- Octo Browser/Multilogin
- Keitaro
- Proxy
- HTML
- Cloakiing
- Tableau