User Acquisition Manager (TikTok, Snapchat)

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 170+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners — reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

Now we’re looking for a Middle User Acquisition Manager to help us launch, test, and scale ad campaigns on a daily basis.
 

The main goal of this role is to support Promova’s rapid growth by driving effective user acquisition through paid social media channels — primarily via TikTok and Snapchat.

Through your work, you’ll directly contribute to Promova’s mission of making language learning accessible, affordable, and effective for everyone.

Your Areas of Impact:

• Set up and run paid campaigns in TikTok and Snapchat: from account preparation and audience targeting to scaling performance.
• Achieve sustainable profitability (ROMI+) by meeting ROI/ROMI targets, controlling CPA, and monitoring performance at every funnel stage.
• Identify growth opportunities by testing new audiences, markets, and approaches.
• Support testing initiatives: develop hypotheses, run experiments, and scale successful strategies from 0 to consistent profitability.
• Optimize campaigns daily: track key metrics and collaborate with the team on adjustments.
• Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.
   

About You:

• 1.5+ years of experience in User Acquisition, ideally with a focus on TikTok and Snapchat: able to independently launch campaigns, test hypotheses, and take ownership of results within a product or team.
• Hands-on experience managing budgets of $50—100K/month: confident in scaling, controlling CPA, and achieving ROMI-positive performance.
• Proven optimization skills: working not only with creatives and audiences but also with bid strategy, budget allocation, and funnel step analysis..
• Testing mindset: ability to form hypotheses, run experiments, and scale what works.
• English level B2: comfortable working with English-language ad accounts and creatives, and communicating with international teammates.
   

Will Be a Plus:

• Understanding of ad tracking systems — Pixel/CAPI.
• Experience with automation tools or AI-driven optimization — bidding, audience, reporting.
   

Corporate Benefits:

🎓 Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for external training, access to a large electronic library, paid online courses and conferences, Promova English Group, English Classes, Promova Speaking Club, and access to Promova Premium.

🧘🏼 Wellbeing — support for your overall health, happiness, and resilience: remote work from any safe location, flexible schedule, 20 paid vacation days per year, unlimited sick days, medical insurance coverage, mental health support, power station reimbursement, employee discounts, and special benefits for remote employees.

🏄🏼‍♂️ Fun & Activities — designed to foster informal communication and strengthen social connections among teammates: remote team compensation for gatherings and team-building activities.

If you’re ready to help reimagine language learning for today’s world — let’s do it together! 🌍