Growth Marketing Lead

We’re looking for a proactive, hands-on marketing professional to lead our social, content, and growth efforts for the company and our upcoming DeFi projects. This is not a traditional CMO/executive management role — it’s a maker-first position: heavy on SMM, creative content, lightweight ads, events coordination, and conference work (with occasional travel). You’ll raise brand recognition, run a high-quality Twitter(X) presence, create thought-leadership content, book panels/spaces/interviews, and support BD at events.

Requirements:

• B2B marketing experience with strong social media ownership.
• Proven crypto / DeFi marketing experience — you can write confidently about DeFi primitives, governance, and industry conversations.
• Excellent written and spoken English.
• Strong writing skills for both short (tweets) and long (articles) formats.
• Experience running Twitter/X Spaces and scheduling or booking conference panels.
• Preferably, hands-on experience with small paid ad campaigns (Twitter/X Ads).
• Comfortable working independently in a fully remote, fast-moving startup-like environment.
• Proactive self-starter: you find opportunities, pitch them, and execute without waiting for instructions.

Responsibilities:

• Social media management with primary focus on Twitter/X: craft and schedule posts, manage threads, engage & respond to hot topics in real time.
• Content creation: write short-form SMM posts, medium-form articles, and blog posts about DeFi and crypto trends, clearly and compellingly.
• Community & PR activations: book Twitter Spaces, AMAs, interviews, and other online events; coordinate media outreach and repost strategy.
• Events & conferences: book panels, pitch/secure speaking slots and side events, coordinate logistics, and represent the company at conferences (opportunity to travel with a team).
• Paid campaigns: manage small, performance-focused ad spends (Twitter/X Ads) and test creatives; track ROI and optimise.
• Creative ideation: design marketing campaign concepts (brief designers), write ad copy, and content briefs.
• Trend monitoring: stay in the loop on crypto, DeFi, and social trends; propose timely content and growth plays.
• Cross-team collaboration: work with BD, tech team, and design to align messaging about recent updates and project rollouts.
• Manage in-house or outstaffed team members required for task completion: ads manager, video editor, content writer, etc.

Nice-to-have:

• Experience with community tools (Discord/Telegram) and basic moderation best practices.
• Past event coordination or on-stage hosting experience.
• Previous experience with crypto conferences.

Compensation and Benefits:

• 13 vacations per year.
• Fully remote work, allowing for global collaboration and flexibility.
• Opportunities for career growth and development within a rapidly expanding company.
• Work alongside industry tops — a chance to level up your skills, grow your network, and make an impact in the space.

Hiring Process:

1. Initial Interview: Conducted by a hiring manager to assess general fit, covering basic qualifications, interest, and experience.
2. Technical Interview: A deep dive into the candidate’s technical expertise with the CEO.