Marketing Specialist

We're looking for a detail-obsessed Marketing Assistant who thrives in the trenches of performance marketing and can execute flawlessly with minimal hand-holding. This role is ideal for someone who catches what others miss, moves fast without breaking things, and wants to learn from a world-class DTC growth team.
 

Key Requirements

Schedule & Availability

• EST time zone overlap required (must be available during core EST business hours)
• Looking for committed availability and responsiveness during working hours
• Flexible working hours – get your work done, we don't micromanage
• No meetings Friday policy (and if you finish your work by Thursday, take Friday afternoon off)
   

Essential Qualities

• Exceptional attention to detail – you catch 1% tracking discrepancies before they become problems
• Self-starter mentality with ownership mindset
• Ability to juggle multiple projects without dropping the ball
• Excellent problem-solving and troubleshooting skills
• Fluent conversational English for phone calls, Zoom, and real-time discussions
• Professional communication across phone, Zoom, Slack, email, and text
• Adaptable to fast-paced environment and changing priorities
• Hungry to level up and learn from the best
   

Preferred Experience (Not Required)

• Digital marketing, social media, or performance marketing background
• Google Analytics, Facebook Analytics, or other marketing analytics tools
• Google Ads, TikTok Ads, Meta advertising platforms
• Project management tools (Asana, Monday.com, Notion)
• Basic marketing automation knowledge
   

Day To Day

• Execute day-to-day performance tracking and reporting across Meta, Google Ads, and TikTok campaigns
• Catch data discrepancies before they become problems – keep reporting bulletproof
• Assist with campaign setup and launches across multiple advertising channels
• Generate data with google sheets so the growth team can derive insights that actually matter
• Manage AI customer service tools across multiple client accounts
• Optimize AI systems and review responses for brand consistency
• Escalate complex issues that need human touch
  
   

You're the safety net that lets our team swing for the fences without worrying about the fundamentals.
 

CRITICAL: Communication is Everything

Reliable communication is our #1 priority. We cannot tolerate contractors going silent. We need:

• Prompt responses or acknowledgment of tasks
• Multi-channel communication (text, calls, Zoom, Slack, email)
• Fluent conversational English for real-time discussions
• Proactive updates if a task will take longer
• Clear expectations – better to know a task takes 3 days than disappear for a week
   

What We DON'T Want

• Need constant direction or hand-holding
• Cannot troubleshoot independently
• Require frequent check-ins
• Poor communication or disappearing without notice
• Uncomfortable with phone/video calls
   

Ideal Candidate

• Obsessed with getting things right the first time
• Eye for details that others miss
• Independent, proactive, and solution-oriented
• Actually enjoys the puzzle of troubleshooting data discrepancies
• Looking to learn from a world-class team
• Wants hands-on experience with tools and strategies that drive real growth at scale
   

Who We Are

ColdBru is a next-gen DTC growth team that partners with brands to drastically improve their growth trajectory when other options don't move the bottom line. We're the unfair advantage behind our partner brands' bottom-line growth.

We're a team of handpicked individuals hell-bent on profitable growth. We get up in the morning energized to crack the latest growth problems wide open just cause it sounds fun. We wouldn't settle for anything less and don't take 'No' for an answer. No task is too big or too small – if it's needed to achieve profitable growth, we find a way to do it or get it done.

Our values: Fast, data-driven, customer-centric, and adaptable.

We aren't on a hiring spree and will only onboard someone on the same wavelength. That being said, if you think you can outperform and don't have all the experience above, we're open to chatting – ownership and follow-through are what we really care about.

 

What You Get
 

Growth & Learning

• Learn from a world-class team leading the space
• In 6 months you'll learn more than other people learn in 3 years
• Essentially unlimited self-improvement budget (online courses and educational experiences)
   

Flexibility & Lifestyle

• Flexible working hours
• Work from anywhere in the world
• No meetings Friday (finish by Thursday? Take Friday afternoon off)
   

Perks & Benefits

• Performance incentives
• Coffee stipend – if you work at ColdBru, you don't pay for coffee. Period.
• Wellness budget for physical and mental well-being (use it however you see fit)
• Team retreats
   

Application Instructions

Include in your proposal:

• Confirmation of EST time zone overlap availability
• Commitment to communication expectations
• Relevant experience in digital marketing, social media, or performance marketing
• Specific examples of catching details others missed or solving complex problems
• Experience & knowledge with AI tools
• Why this role appeals to you and how you align with our values
   

We value intelligence, initiative, and reliability above all. If you enjoy solving challenges without constant direction and want to learn from the best, we'd love to hear from you.