Middle Upwork Leadgenerator

🔹 About the Role

We are looking for a Lead Generator (Upwork focus only) to join our Sales team. This is a key role for driving new business opportunities through Upwork by identifying prospects, managing proposals, and building client communication.

🔹 Key Responsibilities
    •    Lead Generation: Identify, qualify, and build lists of potential clients/projects on Upwork.
    •    Proposal Management: Write and personalize proposals tailored to specific client needs.
    •    Client Communication: Manage correspondence with prospects via Upwork.
    •    CRM Management: Track lead status and keep CRM data up to date.
    •    Process Automation: Use tools/workflows for repetitive tasks (e.g., alerts, templates).
    •    Analytics & Reporting: Track proposal success and conversion rates; prepare reports.
    •    Collaboration: Work closely with sales and delivery teams to hand off qualified leads.
    •    Market Research: Analyze competitors, identify niches, and monitor Upwork trends.

🔹 Key Requirements
    •    1.5+ years of experience in lead generation (IT outsourcing, SaaS, or B2B preferred).
    •    Proven track record on Upwork (won projects, strong conversion).
    •    English B2+ with excellent writing and communication skills.
    •    Strong organizational skills; ability to manage multiple leads/proposals.
    •    Analytical mindset: ability to track KPIs and adjust strategies.
    •    Attention to detail and ability to analyze client/project data.
    •    Nice to have: experience with web development/design, automation tools, or CI/CD knowledge for better client conversations.
    •    Education in marketing, business, or related field (Kyiv-Mohyla Academy graduates are a plus).
    •    Reference/recommendation from a previous employer or client (mandatory).
    •    Having a personal Upwork profile (not blocked) will be a plus.

🔹 KPI & Benchmarks
    •    Proposal view rate: >30%
    •    Reply rate: >15%
    •    Calls booked: >10%
    •    Marketing Qualified Leads (MQLs): 20+ per month