Media Buyer – Performance and Creative Focus (US Market)

Media Buyer – Performance & Creative Focus (US Market)

We are looking for a Media Buyer with a strong creative mindset to join our performance marketing team. The role centers on scaling direct response campaigns in the US market, with a focus on Meta platforms (Facebook/Instagram) and additional exposure to TikTok and Google.

Responsibilities

• Lead performance-based campaigns at scale with direct ROI focus.
• Drive creative strategy: understand what works, request new creatives, and manage continuous creative testing.
• Write and review scripts for video ads, ensuring creatives align with performance goals.
• Collaborate closely with designers and editors to produce winning creatives.
• Conduct structured A/B testing of creatives, targeting, and funnels.
• Analyze campaign results and provide data-driven creative insights.
• Own the full cycle: market research, creative direction, campaign launch, optimization, and scaling.

Requirements

• Proven success in media buying at scale (Meta required; TikTok/Google nice to have).
• Strong understanding of direct response marketing and US audience behavior.
• Deep ability to analyze and optimize creatives and storytelling.
• Hands-on experience with creative testing frameworks.
• Analytical, ownership-driven, and highly independent.

Nice to Have

• Experience with additional platforms (Snapchat, YouTube, Native).
• Familiarity with advanced testing tools, tracking, and attribution.

What We Offer

• High-budget campaigns with creative freedom.
• Advanced tools to maximize performance.
• A results-oriented environment where creatives win the game.
• Competitive compensation tied to performance.