Retention Marketing Manager

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. We are looking for a Retention Marketing Manager to join our team.

 Requirements:

- Experience in drafting and conducting marketing activities for player retention and return

- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests

- Strong English skills, with ability to write and communicate briefs and tasks;

- Experience with client segmentation, preferably RFM

- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities

- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio

- Knowledge of market and competitor analysis methods

- Analytical mindset

- Creativity
 

Will be plus:

- Knowledge of the main providers and manufacturers of games and slots;

- Understanding of casino player psychology, lifecycles, and retention strategies.

- Possession of information about the types of sports that constantly appear in the lines (names of teams, clubs, top athletes).

- Ability to work with product, support, and acquisition teams

Responsibilities:
- Monthly planning of marketing activities to retain and return players;

- Creation of communication plans via multiple channels (onsite/offsite);

- Forming logic and participating in launches of trigger chains;

- Setting tasks for cross-functional departments;

- Calculation of predictions with further analytics of held actions;

- Communication with the team to develop a general strategy.

Our benefits to you:

🔸An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🔸Modern corporate equipment based on macOS or Windows and additional equipment are provided
🔸Paid vacations, sick leave, personal events days, days off
🔸Referral program — enjoy cooperation with your colleagues and get the bonus
🔸Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
🔸Free internal English courses
🔸In-house Travel Service
🔸Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
🔸Other benefits could be added based on your location