Media Buyer In App

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products for the iGaming industry. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions.

We are looking for a Media Buyer In App to join our team!

Requirements:

- 2-plus-year of successful proven experience with In-app 
- Ability to effectively manage large advertising Budgets (from $50,000 per month)
- Availability of successful cases in the gambling niche in the CIS/Latam markets
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
- Experience in working with Antidetect Browser and Tracking Systems;
- A high-level understanding of how the major advertising in-app platforms (Unity, Moloco, IronSource, AppLovin, etc.)
- Ability to moderate creatives and links on the previously mentioned platforms
- Ability to work independently with platforms for collecting and analyzing user activity data on websites and mobile apps (AppsFlyer, Adjust, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- Ability to analyze and optimize your advertising campaigns to achieve specified KPIs
- Experience in А/B testing
- Experience with a lot of traffic, ability to work with a large array of information
- English - B1 and above
 

Responsibilities:

- Creating, setting up and optimization advertising campaigns on In-app platforms to attract new players to the Product;
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
- Setting the Terms of Reference for the necessary promotional materials;
- Competent budget management;
- Together with the team, the formation of media strategies, calculation of the KPI funnel;
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
- Regular reporting on performance and profit;
- Market and Competitor Analysis;
- Planning and calculation of Traffic Streams.

Our benefits to you:

☘️An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more

🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed

🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided

🏖Paid vacations, sick leave, personal events days, days off

💵Referral program — enjoy cooperation with your colleagues and get the bonus

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences

🎯Rewards program for mentoring and coaching colleagues

🗣Free internal English courses

✈️In-house Travel Service

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more

🎳Other benefits could be added based on your location