Head of Marketing

   Head of  Marketing Manager  for  a product IT company that creates AI and neural network-based tools to help professional photographers work more efficiently. The product has been recognized by customers in over 50 countries around the world.

      Company products: A desktop application for Windows and macOS for photographers (B2C).

      Marketing team: UAM, Motion Designers, Influencer Marketer, Lead Generation specialist, Freelancers 

      Main market - Tier1, Tier 2

      Location: Remote

Requirements:

• 2+ years of experience in a CMO role or similar position (Head of Marketing / Head of Performance Marketing / Growth Marketing Lead, etc.)
• Experience in leading marketing for B2C products at the growth or scaling stage, with a focus on achieving tangible business results. 
• Strong expertise in Performance and Growth marketing in the IT industry. 
• Deep understanding of the product and target audience to effectively select and leverage marketing channels. 
• Experience working with multiple marketing channels, with the ability to identify the most effective ones and introduce new approaches. 
• Ability to operate in a dynamic environment: rapid hypothesis testing, decision-making, and scaling effective solutions. 
• Ability to work independently, set priorities, and make decisions without micromanagement or predefined tasks.
• Proficiency in marketing analytics: GA4, Amplitude, Tableau, AppsFlyer/Adjust.
• English — at least B2 level.

  Responsibilities: 

• Lead marketing and ensure significant sales growth within a year while maintaining strong profitability.
• Audit of key marketing channels (Meta Ads and influencer marketing), optimization, and identification of growth points through existing channels and development of new marketing channels. 
• Develop and implement a  strategy marketing plan and budgets, setting priorities and short-term goals.
• Gain a deep understanding of the product and target audience to shape effective messaging and communication.
• Take ownership of decision-making and propose initiatives without the need for micromanagement.
• Ensure transparent evaluation of results through numbers and analytics.
• Focus on achieving measurable business impact and driving rapid growth of key metrics.

          We offer:

• Оfficial employment
• Remote work 
• Competitive salary +bonuses
• Paid vacation
• Paid all sick leaves. 
• Opportunity to implement your own ideas, shape the strategy, and build your team. 
• No micromanagement and a flexible work schedule.