PR manager

Requirements

• Experience in a related field such as creative marketing, copywriting, journalism or PR;
• Interest in and basic understanding of PR and communication principles;
• Creativity and ability to generate out-of-the-box ideas;
• Strong communication skills and ability to express ideas across different formats;
• Understanding of the affiliate marketing industry and its challenges;
• Awareness of the pain points faced by webmasters and media buying teams;
• Ability to think in terms of the customer journey and user persona;
• Proactiveness, high energy, and a readiness to propose bold, unconventional solutions when needed.
   

Responsibilities

• Development and implementation of the company’s PR strategy;
• Planning and launching news hooks and campaigns to attract attention to the brand;
• Managing the company’s and CEO’s social media: creative content, storytelling, reputation marketing;
• Selecting and integrating with PR partners, influencers, and opinion leaders;
• Listing the company in relevant service directories;
• Collaborating with media: preparing and distributing press releases, organizing interviews, and publications in professional outlets;
• Organizing CEO participation in conferences, podcasts, and YouTube projects;
• Preparing and delivering product release presentations in both online and offline formats;
• Designing creative merchandise for conferences and gifts for partners;
• Creating content for PR activities: posts, releases, scripts (long reads can be outsourced).