Reactivation-Sales Manager (iGaming)

We are looking for a Reactivation Manager who will be responsible for bringing back inactive players and re-engaging them with personalized offers, campaigns, and retention strategies. Your mission is to increase player lifetime value and reduce churn through data-driven decisions and creative communication.
 

🔧 Key Responsibilities:

• Develop and execute reactivation campaigns across Email, SMS, Push, WhatsApp, and In-App channels.
• Segment lapsed players based on activity, spend, and behavior to tailor offers.
• Create personalized promotions, bonuses, and incentives to encourage player return.
• Monitor and analyze campaign performance (CTR, conversion, ROI) and optimize accordingly.
• Collaborate with CRM, VIP, and Marketing teams to align strategies.
• Stay up to date with industry trends in iGaming reactivation and retention.
   

🧠 Requirements:

• 1+ years of experience in retention, or reactivation within iGaming or entertainment.
• Strong understanding of bonus mechanics, player lifecycles, and reactivation funnels.
• Hands-on experience with CRM platforms, automation tools, and segmentation.
• Analytical mindset with ability to work with KPIs and player data.
• Creative thinking and copywriting skills for engaging offers.

• Upper-intermediate English or higher.

   

💎 Nice to Have:

• Experience specifically in online casino or sportsbook CRM.

• Knowledge of providers and popular game mechanics (slots, live casino, jackpots).

   

🚀 What We Offer:

• Competitive salary and performance-based bonuses.
• Fully remote work with flexible schedule.
• Career growth in an international iGaming company.
• Supportive and data-driven team culture.