Head of Marketing (Demand Generation/Lead Funnels)

We are looking for a Senior Marketing Leader who can architect, execute, and scale our demand generation strategy. This is a key leadership role for someone who has already built lead generation engines from scratch, knows how to combine content, partnerships, and performance channels into a predictable pipeline, and can manage both strategy and execution through a team and external partners.

You will work directly with founders and sales leadership to own the marketing function, establish scalable processes, and position our company as a top agency in the market.

🔑 Key Responsibilities

Strategy & Leadership

• Design and own the end-to-end demand generation strategy (funnels, campaigns, partnerships, paid channels, content).
• Build a predictable pipeline of qualified leads through multi-channel campaigns.
• Define marketing KPIs, set targets, and ensure consistent reporting to leadership.
• Lead and mentor a small marketing team (in-house + external contractors/agencies).

Lead Generation & Funnels

• Develop and scale full lead generation funnels, from top-of-funnel awareness to conversion.
• Build lead magnets (guides, audits, webinars) and integrate them into automated nurture flows.
• Optimize conversion rates at each funnel stage through data-driven testing.

Partnerships & Market Positioning

• Secure listings in top industry rankings (e.g., "Top Amazon PPC Agencies 2025") and aggregator platforms.
• Build strategic partnerships with SaaS vendors, industry associations, and referral partners.
• Establish the company’s thought leadership presence in the e-commerce & agency ecosystem.

Content & Brand Marketing

• Oversee creation of case studies, whitepapers, blog posts, and event campaigns.
• Develop content frameworks that move prospects through educate → engage → convert stages.
• Represent the brand at conferences, webinars, and industry events.

Paid Media & Email

• Oversee paid acquisition campaigns (LinkedIn Ads, Google Ads, Meta Ads) to drive leads.
• Scale email marketing and automation: design nurture sequences, client success stories, and FOMO-driven offers.
• Ensure channel mix is optimized for both short-term pipeline growth and long-term brand authority.

Analytics & Reporting

• Implement robust attribution models and track funnel efficiency (from impressions → leads → SQLs → revenue).
• Provide regular reporting to the leadership team with clear insights and action plans.
• Continuously research and adopt best practices in B2B growth marketing.

🧩 Skills & Experience

• 3+ years in marketing with focus on demand generation, B2B funnels, and digital growth.
• Proven track record of building and scaling lead generation engines (ideally in SaaS, agency, or e-commerce industries).
• Hands-on experience with marketing automation, CRM (HubSpot, Salesforce, Pipedrive), and analytics tools(GA4, Looker Studio, SimilarWeb).
• Strong leadership skills: ability to mentor, manage, and build a high-performing marketing team.
• Experience aligning marketing and sales teams to achieve predictable revenue growth.
• Data-driven, but also creative: able to combine performance marketing + content + partnerships into a holistic strategy.
• Excellent communication and presentation skills, capable of representing the company externally.

🚀 Why this role?

• High-impact leadership position with direct influence on revenue growth.
• Autonomy to design and execute the full marketing strategy.
• Opportunity to build a marketing engine from scratch and establish the company as a category leader.

What We Offer

• Opportunity to shape and test end-to-end lead generation funnels in a fast-growing performance marketing agency.
• Exposure to different marketing channels: content, email, partnerships, events, and more.
• Flexible working environment with a team focused on innovation and results.
• Potential to grow into a senior marketing or demand generation role.
• Fully remote work.
• Flexible working hours.
• Paid vacation of 18 working days (24 calendar days), 5 sick days, and 4 public holidays.