SEO Specialist

We are looking for a Senior SEO Specialist to drive organic acquisition, authority growth, and visibility for our B2B fintech and crypto products. This is a senior hands-on role where you will lead SEO strategy, technical optimisation, and content authority building across global markets.
You will be responsible for improving organic rankings in competitive verticals such B2B software development, payments, blockchain, and liquidity services. The role requires both strategic vision and executional ownership — from keyword research, technical audits, and link-building strategy to coordinating content marketing and measuring ROI.
Your mission will be to increase high-quality inbound leads, prepare us for upcoming changes in the organic traffic acquisition, and position our brand as a trusted thought leader in global fintech and crypto.

Requirements:
 

• Proven 3+ years of SEO experience, with at least 2+ years in B2B fintech, trading, payments, or crypto industries.
• Deep understanding of search intent in financial services and long-tail B2B keyword acquisition strategies.
• Hands-on expertise with technical SEO, link-building and digital PR in competitive niches.
• Experience driving measurable pipeline impact: organic leads, inbound demo requests, trial signups.
• Experience with programmatic SEO, AI-driven content optimisation, or SEO for crypto exchanges/brokers.

• English – B2

   

Hard Skills:
 

• Technical SEO (site audits, crawl optimisation, Core Web Vitals, schema, hreflang)
• Keyword research & clustering (Ahrefs, SEMrush, SurferSEO, Keyword Insights)
• Content SEO (E-E-A-T optimisation, financial authority content)
• Link building & digital PR in fintech/crypto
• Multilingual SEO & localisation workflows
• Competitor analysis & market benchmarking
• Programmatic SEO & AI-assisted optimisation
   

Soft Skills:
 

• Strategic thinking with executional ownership
• Strong communication across marketing, product, and tech teams
• Ability to balance compliance with creativity in financial marketing
• Analytical & growth-oriented mindset
• Problem-solving in fast-paced, competitive niches
• Self-motivated, independent, but highly collaborative
   

Relevant and Irrelevant Experience

Relevant Experience:
 

• SEO in fintech, trading, crypto, or B2B SaaS lead-gen industries
• Hands-on technical SEO for multiligeo/global sites
• Proven success in link-building and digital PR in competitive niches
• SEO-driven content strategy with measurable pipeline impact
   

Irrelevant Experience:
 

• General marketing without SEO ownership
• SEO in unrelated B2C industries (hospitality, retail, FMCG)
• Small local-only SEO with no global exposure
   

Responsibilities:
 

• Develop and own SEO strategy for B2B fintech/crypto verticals, balancing authority growth, technical health, and lead generation.
• Conduct keyword research and gap analysis in high-value financial niches.
• Perform ongoing site audits to identify crawl, speed, and indexing issues.
• Oversee on-page SEO and off-page SEO & link-building campaigns (guest posting, digital PR, partnerships, crypto forums).
• Collaborate with content and PR teams to create thought-leadership assets (whitepapers, case studies, blog posts).
• Experiment with AI-powered tools for large-scale optimisation (programmatic pages, entity-based optimisation).
• Monitor competitors (brokers, exchanges, SaaS fintechs) and adjust strategy to stay ahead.
   

We offer:
 

• A cool, relevant and very technological product
• Interesting work, great team, great opportunities for growth
• Flexible work schedule (remote)
• Stable salary