Head of Retention

What experience is important:

• 2+ years of experience as Head of CRM (or similar management position).
• Successful experience managing a team of 5+ people.
• Experience developing and implementing multi-channel strategies for player engagement and retention.
• Excellent understanding of A/B testing, data-driven optimization, and KPI metrics.
• Skill in segmenting the customer base and building personalized offers.
• Knowledge of the iGaming industry, retention and monetization principles.
• (A plus) experience working with Smartico CRM and creating loyalty programs.

What you will do:

• Develop and implement a CRM strategy for online casinos with the aim of increasing retention, engagement, and LTV.
• Plan and launch multi-channel marketing campaigns (email, push, SMS, messengers) based on segmentation and personalization.
• Analyze user behavior and activity, identify insights for growth and efficiency.
• Evaluate campaign performance using metrics (Retention Rate, ARPU, ROI, Churn, Conversion).
• Manage and configure the CRM platform and marketing automation tools.
• Lead a team of CRM specialists, developing their expertise and effectiveness.
• Collaborate with development, marketing, and analytics teams to synchronize strategies.
• Track trends and innovations in iGaming and implement best retention practices.

Why you should consider this opportunity:

• Remote-first format: Mon–Fri, 10:00–19:00 (UTC+2) — skip the commute.
• Paid vacation & sick leave, plus an extra day off for your birthday.
• Competitive compensation that fairly reflects your expertise and impact.
• Engaging corporate events to learn, share experience, and grow with like-minded professionals.
• No micromanagement: we trust our team, encourage initiative, and keep a flat hierarchy for fast decisions.
• Ongoing professional development: continuous support to build new skills and advance your career.
• Dynamic work environment: a profitable, forward-thinking company where every specialist plays a key role.