Product Content Writer to $2000

About Binaryx
Binaryx is an innovative investment platform that allows anyone to invest in tokenized rental real estate starting from just $50. With a few clicks, users acquire fractional ownership in residential properties and start earning passive income, which is available for withdrawal at any time. All transactions are securely executed on the Polygon blockchain for transparency and speed.

As we scale our product and audience, we're looking for a Product Content Manager who will take full ownership of our content marketing strategy, helping drive user acquisition, product understanding, and trust.

Key Responsibilities

- Develop and execute a content strategy focused on product education, investment literacy, and user onboarding across our blog, social media, and other digital channels.

- Write and edit various content formats, including:

Educational articles about Binaryx and tokenized real estate

Email campaigns (onboarding, promotional, retention)

FAQ entries and help center documentation

Video scripts for ads and explainers

Product descriptions and investment object overviews

Banners, landing pages, and in-product messaging

- Maintain consistency in tone, style, and brand voice across all channels.

- Collaborate with designers, marketers, and product teams to support campaigns and launches with strong content.

- Analyze performance metrics and continuously optimize based on user engagement and conversion data.

What We Expect from You

- Proven experience in content marketing, ideally in fintech, proptech, or B2C SaaS startups.

- Strong product thinking - you understand how to explain value through content.

- Excellent written English (C1+) and Ukrainian 

- Ability to write structured, high-IQ content that simplifies complex topics (blockchain, real estate investing).

- Portfolio with 3 content pieces (articles, case studies, etc.) + 1 complex email example.

- Strong organizational skills and ability to handle multiple content streams.

Nice to Have

- Personal or professional experience with investments.

- Understanding of blockchain technology, especially Ethereum-compatible chains (Polygon, etc.).

- Previous work with tokenized or fractionalized investment platforms.