Marketing and Growth Specialist

About Us
Lotta Farms is a vertically integrated cannabis company with a full production cycle — from cultivation to distribution. We value transparency, quality, and innovation. Our mission is to deliver premium cannabis products through both retail and wholesale channels. We are building a modern brand that combines expertise, sustainability, and customer-centric service.
 

Who We’re Looking For
We are seeking a Marketing Specialist (or a combination of specialists) who can cover multiple areas of digital marketing — from social media and content strategy to paid ads and SEO. This does not mean you must be an expert in everything: what matters is strong expertise in one or more of these areas that will help grow our brand.

We welcome both versatile candidates who can handle multiple responsibilities and specialists who excel in a specific niche like SMM, paid ads, SEO, or copywriting.
 

Possible Roles Within the Position: 
 

🔹 Social Media Manager (SMM)

• Manage Instagram, TikTok, YouTube, Facebook, LinkedIn.
• Create engaging content (posts, Reels, Stories) and follow trends.
• Grow audience and engagement; track analytics.
• Engage with the community while complying with cannabis content restrictions.
   

🔹 Meta Ads Specialist (Instagram & Facebook Ads)

• Launch and optimize ad campaigns across Meta platforms.
• Test creatives, audiences, and strategies.
• Work within compliance rules for restricted industries.
• Analyze campaign performance (CTR, CPC, ROAS) and provide reports.
   

🔹 Google Ads Specialist

• Plan, launch, and manage PPC campaigns.
• Conduct keyword research, optimize landing pages, run A/B tests.
• Track and report performance (CTR, CPC, ROAS).
• Ensure compliance with Google Ads policies and cannabis regulations.
   

🔹 Copywriter / Content & Outreach Specialist

• Write SEO-driven blog posts, glossary entries, and cannabis-related content.
• Produce copy for landing pages, product pages, and promotional campaigns.
• Outreach: publish content on Medium, niche cannabis blogs, and industry media.
• Use tools like Ahrefs, SEMrush, SurferSEO to identify opportunities.
   

Requirements (depending on role)

• Strong English communication skills (written & spoken).
• 2+ years of experience in one or more of the following: SMM, paid ads, Google Ads, SEO copywriting.
• Portfolio of proven results (audience growth, ROI, publications, etc.).
• Understanding of cannabis industry restrictions and audience.
   

What We Offer

• Opportunity to shape and grow a modern cannabis brand.
• Remote-friendly position with flexible scheduling.
• Performance-based bonuses and long-term growth opportunities.
• Creative freedom to experiment and make an impact.
   

Hiring Process

1. Resume and portfolio review (campaigns, case studies, or writing samples).
2. Initial interview with the marketing manager.
3. Final interview and offer.