Senior ASO Specialist (Google Play)

About the Role

We are looking for an experienced Senior ASO Specialist with a proven track record in Google Play optimization to conduct a full ASO audit of our key applications and lead a strategy for sustainable growth in organic installs and conversion rate.

Your first and primary responsibility will be to analyze our current store presence, identify missed opportunities, and provide a detailed, actionable plan to improve visibility, keyword rankings, and page conversion. After the audit phase, you will be responsible for implementing and testing these improvements.

Key Responsibilities

• Perform a comprehensive ASO audit of our existing Google Play listings, including keyword strategy, visual assets, and conversion funnel.
• Research, select, and cluster keywords (high-, mid-, low-frequency and niche terms) to expand our semantic coverage.
• Analyze competitors and identify growth opportunities.
• Optimize metadata (title, short description, full description) and localizations for maximum search visibility.
• Plan, launch, and analyze A/B tests in Google Play Console (icons, screenshots, descriptions, feature graphics, promo videos).
• Collaborate with designers and marketing teams to develop high-converting visuals based on data and industry trends.
• Monitor keyword rankings, visibility, conversion rates, and organic traffic, providing regular performance reports.
• Stay up-to-date with Google Play algorithm updates and market trends.

Requirements

• 5+ years of proven ASO experience focused on Google Play.
• Demonstrated success in increasing organic installs and improving conversion rates through ASO.
• Deep understanding of Google Play search ranking algorithms and visual asset impact.
• Proficiency with ASO tools (e.g., AppTweak, SensorTower, AppMagic, Data.ai, ASOdesk, AppFollow).
• Strong skills in keyword research, semantic expansion, and competitive analysis.
• Hands-on experience running and interpreting Google Play Store Listing Experiments with statistical significance.
• Strong analytical mindset and ability to work with performance data (Google Play Console, Firebase, analytics dashboards).

• Upper-Intermediate English or higher.

   

Nice to Have

• Experience in the Photo & Video or Creative Tools category.
• Copywriting skills for high-converting descriptions.

• Basic design skills (Figma, Photoshop) for creating or adjusting ASO visuals.

   

KPI & Expectations

• Measurable growth in organic installs for target regions.
• Improvement in store page conversion rate.
• Expansion of keyword coverage and maintenance of top positions for strategic terms.
• Successful deployment of winning A/B tests with proven uplift in KPIs.
• Delivery of a comprehensive ASO audit report within the first 4–6 weeks, with a clear 3–6 month action plan.

What We Offer

• Opportunity to directly influence a product with millions of global users.
• Access to premium ASO and analytics tools.
• Full freedom to propose and implement ASO hypotheses.
• Competitive salary (fixed + performance-based bonus).
• Flexible schedule and remote-friendly environment.