Marketing Strategy Manager

📍 Format: Remote, Full-time 
💼 Company: PointPay - global crypto services ecosystem (Exchange, Wallet, Payment System, Launchboard)

🔹 Requirements

• 3+ years in digital/marketing strategy
• 1+ year in crypto/web3 (huge plus)
• Experience with user acquisition channels (Google Ads, Meta, Affiliate, PR)
• Strong skills in analytics and reporting (Google Sheets, dashboards, UTM, funnels)
• Understanding of crypto markets and international marketing
• Strong copywriting and communication skills

• Strategic mindset, ability to create and implement long-term growth plans

   

🔹 Responsibilities

• Build and implement global marketing strategy for PointPay ecosystem
• Develop and optimize user acquisition funnels across multiple channels
• Coordinate with product, design, and content teams on campaigns
• Work with performance metrics (CAC, LTV, ROI), prepare weekly reports
• Explore new growth opportunities (crypto influencers, PR, affiliate networks)
• Manage marketing budgets, ensuring efficiency and scalability

• Monitor crypto market trends and competitors, adapt strategy accordingly

   

🔹 About PointPay

PointPay is a full-fledged crypto services ecosystem, comprising Exchange, Wallet, Payment System, and Launchboard. Available in 19 languages, it aims at the global market.

Our platform supports mobile (iOS & Android), web, and authentication services. We replace the traditional banking model, enabling cost-effective and instant fund transfers worldwide using our proprietary off-chain technology and PointPay token (PXP).

🌍 1.5 billion people worldwide lack both financial literacy skills and access to banking services. PointPay’s mission is to build the world’s #1 global crypto services ecosystem by volume, number of clients, and services offered - empowering everyone with Blockchain tools, erasing boundaries, and providing financial freedom.