CMO for B2B SaaS business

We seek a dynamic and results-oriented Chief Marketing Officer (CMO) to lead our marketing efforts and drive growth for our B2B SaaS platform. The ideal candidate will have a proven track record of success in SaaS marketing, with a strong understanding of the B2B landscape and experience in developing and executing data-driven marketing strategies. The CMO will develop and implement a comprehensive marketing plan, drive lead generation, build brand awareness, and foster strong customer relationships.

Key Responsibilities:

• Develop and execute global marketing strategies to expand market share and enhance brand awareness for a a few products, with the primary focus on the Proxima Cloud CRM
• “Listening” to the trends of the market and directing the market research efforts of the company
• Liaising with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
• Provide regular updates to the executive team on marketing performance and strategy impact
• Monitor competitors’ activities and market trends to identify opportunities and threats.
• Define quarterly targets, performance metrics, and go-to-market strategies
• Develop and execute a content strategy aligning marketing and PR efforts with business goals to boost industry recognition
• Collaborate closely with the sales team to create materials, presentations, and tools for acquiring new B2B clients
• Oversee brand identity and ensure messaging consistency across all platforms
• Lead the development of digital marketing initiatives, including SEO, SEM, social media, content marketing and ABM
• Organize and participate in industry events, conferences, and webinars to promote the company and its products
• Identify and manage participation in relevant industry events, sponsorships, and networking opportunities
• Conduct market research and competitor analysis to identify opportunities for differentiation
• Build and manage a high-performing marketing team, providing mentorship and professional development opportunities

Skills and Experience:

• SaaS Marketing Expertise: Deep understanding of the B2B SaaS market and its unique challenges and opportunities. 
• Strategic Thinking: Ability to develop and execute long-term marketing strategies that drive business growth. (including PLG Strategy)
• Digital Marketing Proficiency: Strong knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing (will be a plus experience with HubSpot Marketing Hub or Salesforce Marketing Cloud Account Engagement(Pradot))
• Lead Generation & Sales Enablement:Experience in generating high-quality leads and enabling the sales team to convert them into customers (will be a plus experience with Demandbase, Clay, Amplemarket, etc)
• Communication & Collaboration: Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams. 
• Data Analysis & Optimization: Ability to analyze marketing data, identify trends, and optimize campaigns for maximum impact.