Brand Manager

About us
AIR Media-Tech is the ultimate space for creators. With over 30 advanced tools and expert support, we help creators grow, monetize, and safeguard their content. For over 15 years, we’ve been empowering creators to expand their reach, boost their income, and scale globally with innovative solutions tailored to their needs.

Our Mission
Our mission is simple: to help creators thrive, providing innovative tools and strategic insights that fuel growth and monetization. Whether it’s finding hidden growth spots, protecting their content, or tapping into new markets, we ensure that creators' journeys are supported every step of the way. At AIR, we help creators hit their next target and unlock new levels of success.

Key Responsibilities:
 

• Membership Growth & Lead Generation

  - Drive brand awareness, demand, and acquisition of high-quality leads for the Membership model (MCN connection to AIR & ScaleLab) through connection-model products.

   - Develop strategies to attract new partners — YouTube creators and publishers — with a focus on increasing the number of connected and active channels.
   

• Campaign Planning & Execution

  - Plan and execute integrated marketing and communication campaigns.

  - PR and creator-focused content (blogs, YouTube videos, case studies, success stories).

  - Planning and managing advertising campaigns (YouTube, Google, Meta).

  - Planning email marketing activities and personalized offers for potential leads.

  - Collaborating with influencers, industry partners, and affiliate managers to build a referral network.

  - SEO and community engagement to drive organic growth.

  - Deliver a mix of quick wins and long-term growth initiatives.
   

• Brand Positioning

  - Develop product strategy and messaging that clearly communicates the benefits of joining AIR & ScaleLab.

  - Ensure that all communication aligns with creator needs and pain points, building trust and brand authority among creators.

   

• Funnel Management & Optimization

  - Track performance at all stages of the acquisition funnel (lead → SQL → signed partner → connected channel).

  - Collaborate with marketing analysts to monitor ROI, identify bottlenecks, and improve conversion rates.

  - Provide recommendations and insights to enhance partner acquisition and retention.
   

• Cross-Functional Collaboration

  - Work closely with sales, onboarding, product marketing, and content teams to align strategies.

  - Coordinate with other Brand Managers to deliver joint initiatives and cross-sell opportunities within AIR’s ecosystem.

Candidate Requirements:
 

• 3+ years of experience in marketing complex digital products, SaaS, or B2B services
• Proven experience driving demand and qualified leads for multi-step products or platforms — ideally with both form-based and self-service funnels
• Strong understanding of onboarding flows, paid acquisition, content-driven lead generation, and full-funnel strategy
• Solid communication and project management skills — from planning to execution and performance review
• Upper-Intermediate (B2+) level of English — fluent writing and confident speaking
• Experience with talent management, MCN operations, or platform partnerships.

Nice to Have:

• Background in marketing to YouTube creators, influencers, or media publishers
• Familiarity with AI-driven tools or products in the Creator Economy
• Previous experience with token-based payment models or freemium SaaS monetization 
   

The Benefits

• Quality health insurance
• Remote work and flexible schedule
• Financial compensation for language courses
• Corporate events for you and your family
• Online and offline team building
• Vacation leave of 18 work days
• Paid sick leave
• Corporate library, lectures, and webinars
• Opportunity to participate in volunteer and charitable projects
• Gifts for birthdays and special occasions (weddings, Christmas, etc.)

Do you want to help shape the future of the Creator Economy?

Send us your resume. If we feel you’re the right fit, we’ll contact you soon!