Senior Media Buyer (iGaming) Offline

🌟 Exciting Opportunity with Our Client! 🌟  

Our client, a leading name in lead generation within the iGaming industry, is all about building meaningful connections. Since their inception in 2015, they’ve been on an inspiring journey to craft top-tier marketing products. Their story is packed with impressive successes and a few valuable lessons, shaping them into a wiser and more resilient team.  

❔ What They Do:  
Our client specializes in creating and perfecting solutions that link users with exactly what they need. They partner with clients to produce reviews and promotional content, keeping their services 100% free for users while maintaining honesty and unbiased material. Even as their offerings evolve, their commitment to trust and transparency remains rock-solid, empowering users to make well-informed online decisions.  

🚀 Their Vision and Mission:  
Our client aims to be a trailblazer in redefining the game, constantly pushing boundaries and challenging the status quo. Their mission is to deliver innovative experiences and products that help users make the smartest choices online.  

Ready to join a dynamic team? Reach out to learn more about this amazing opportunity with our client! 🌍  


The Role

Reports into CEO The role of Senior Media buyer is the first in the company and you arer responsible for setting up and creating profitable paid media funnels. This role is a newly created one in the blackhat PPC Chapter on generating FTD’s and revenue through creative funnels, targeting iGaming users and connecting them with casinos and betting sites. 

This role also has a no a direct reports and requires the candidate to start, optimise and reach profitability on new campaigns. 

What You’ll Be

- Doing Setting up and managing social media accounts, in-house and via 3rd parties, mainly on Meta, but also Google, X, TikTok and SnapChat.

- Setting up tooling and services for the funnel such as cloaking, safe page generation, PWA apps. 

- Creatively setting up casino and betting campaigns and funnels targeting casino users in various GEOs. 

- Learning and prioritising campaigns based on market trends and player preferences. 

- Collaborating with in-house commercial teams to create deals for casinos and betting sites for campaigns. 

- Generating creatives and ads for campaigns using 3rd parties. 

- Daily reporting and optimising of campaigns. 

- Managing budget and spend of campaigns. 

- Planning and future roadmapping of campaigns and scaling the team.

- Sharing learnings, tests and documenting learnings with company.

- Managing funding and invoicing process for the full funnel, except commercial account management.

Your key responsibilities

- Setting up PWA campaigns for casino and betting funnels. 

- Optimising campaigns reaching taregt cost per player. 

- Reporting on campaigns daily. 

- Managing budget and spend. 

- Managing all 3rd party relationships for tooling and design.

- Reaching profitability on campaigns 

- Extending network and skillset to scale with company.

We’re looking for… 

- Proven ability to take a cold campaign and scale it to ROI-positive performance. 

- Experience building from scratch: tracking, safe pages, ads, targeting, offers. Not just a traffic buyer; this is a funnel architect. 

- They report directly to a busy CEO, so they must be hyper-autonomous. No waiting for input. They bring solutions. 

- Has owned budgets, P&Ls, and campaign profit/loss outcomes. 

- Fluent in AI tooling (ChatGPT, Midjourney, ad automation, tracking scripts).

What's in it for you?
This is an opportunity to be the first media buyer in the company working closely with a highly ambitious and successful CEO on a new project. When successful in this project the growth opportunities naturally arise. As part of this you will learn a lot about the industry, get a lot if insights about how new business units are born. As a highly performance driven role, the financial reward possibilities are incredibly high for someone who can deliver results.