Senior Product Manager - Ad Network Integrations

Role Overview

We are seeking a Senior Product Manager to lead our ad network and channel integration strategy. This role is critical to our platform's expansion and optimization, working directly with company leadership to drive product roadmap decisions while managing a specialized technical team responsible for building and maintaining integrations with major advertising platforms.

Key Responsibilities

Strategic Leadership

• Collect and translate business requirements from company ownership into actionable product specifications
• Define and execute product strategy for ad network integrations and channel expansion
• Drive cross-functional collaboration between engineering, data science, and business development teams

Team Management

• Lead and mentor a specialized integration team of engineers and QA professionals
• Set team priorities, manage sprint planning, and ensure delivery excellence
• Foster a culture of innovation and technical excellence within the integration team

Product Development Priorities

Primary Focus:

• Automate existing channel integrations to enable seamless two-way data synchronization
• Optimize current integrations for improved data accuracy and real-time reporting capabilities
• Streamline integration processes to reduce manual intervention and improve scalability

Secondary Focus:

• Identify and prioritize new high-value advertising channels for integration
• Lead technical evaluation and implementation of new platform partnerships
• Expand market reach through strategic channel additions

Technical Oversight

• Define technical requirements and API specifications for channel integrations
• Create comprehensive product documentation and visual schematics for integration architectures
• Ensure data integrity and compliance standards across all integrated platforms
• Drive automation initiatives to improve operational efficiency and reduce time-to-market for new integrations

Required Qualifications

Experience & Background

• 5+ years of product management experience in adtech, programmatic advertising, or related fields
• Deep, hands-on understanding of major advertising networks including:
  • Paid social media platforms (Facebook, LinkedIn, Twitter, TikTok, etc.)
  • Programmatic advertising channels (DSPs, SSPs, ad exchanges)
  • API integrations and data synchronization protocols
• Proven track record managing technical teams and complex integration projects
• Strong analytical skills with experience in data-driven product decisions

Technical Skills

• Understanding of advertising technology ecosystem and data flow
• Experience with API integrations, webhooks, and real-time data processing
• Familiarity with advertising platform APIs and their capabilities/limitations
• Knowledge of data privacy regulations and compliance requirements

Leadership & Communication

• Excellent stakeholder management and communication skills
• Experience translating business requirements into technical specifications
• Strong project management skills with ability to manage multiple concurrent initiatives
• Collaborative leadership style with proven ability to influence cross-functional teams

Preferred Qualifications

• Experience in pharmaceutical, healthcare, or highly regulated industry marketing
• Understanding of healthcare professional targeting and compliance considerations
• Familiarity with NPI data and healthcare professional identification systems
• Experience with marketing automation platforms and attribution modeling
• Strong background in automation technologies and AI agent development/implementation
• Experience building or managing intelligent automation workflows and AI-driven processes