SMM Manager – LATAM (Online Casino)

About the Role

We’re looking for a Senior SMM Manager to take full ownership of our social media presence in LATAM — from strategy and planning to content execution and community engagement.

This is a high-impact role where you will define how the brand looks, sounds, and interacts with its audience — blending creativity, cultural relevance, and smart storytelling.

Responsibilities

• Develop and execute a social media content strategy (Instagram, TikTok, Twitter/X, Facebook, etc.)
• Create reactive, trend-driven content and capitalize on real-time opportunities
• Lead community management: audience interaction, engagement mechanics, giveaways, challenges
• Source and collaborate with influencers, ambassadors, streamers, and creators
• Write creative briefs for designers and copywriters, review and approve final assets
• Work with internal teams and external agencies to shape and evolve the SMM strategy
• Support offline events and brand activations through social media coverage and promotion

Requirements

• Experience in iGaming / online casino / affiliate / CPA (2+ years) is a plus, but we’re open to candidates without it, if you have a strong SMM track record and deep understanding of the LATAM digital landscape
• 3+ years in SMM and copywriting with a portfolio of successful social campaigns
• Ability to create engaging content independently (Stories, Reels, visuals) is a strong advantage
• Excellent understanding of local trends, cultural nuances, humor, and audience behaviors
• Creative thinking, strong writing skills, visual and verbal brand sense
• Basic knowledge of social media analytics and performance metrics

Languages

• Spanish — fluent/native (required)
• Portuguese — a plus
• English — B2 or higher (for internal communication)

What We Offer

• Join a strong product team in a fast-growing, competitive iGaming market
• Make a real impact on the brand, metrics, and user experience — from concept to execution
• Invest in your growth: courses, training programs, and conferences
• Work on a product with real scale and decision-making freedom — no red tape, fast feedback loops
• Competitive compensation and the opportunity to grow with the brand