Product Owner (FB Acquisition)

We are building a performance-driven iGaming platform and are looking for a Product Owner to lead Facebook acquisition funnel optimization. This role sits at the intersection of Product and Growth, and requires a hands-on specialist with deep experience in paid traffic (especially Facebook), funnel design, and monetization. You should be passionate about data-driven product development, user behavior, and scaling profitable acquisition channels. Experience in iGaming, fintech, or other conversion-focused industries is a big plus.

Your tasks:

• Own and optimize the end-to-end user acquisition funnel tailored specifically for Facebook traffic — from ad click to deposit.
• Lead the discovery, planning, and execution of features that increase the conversion and monetization of Facebook-acquired users.
• Deep-dive into competitor funnels, landing pages, and promo mechanics to identify winning strategies and market gaps.
• Understand Facebook traffic behavior, user intent, and promo responsiveness to design relevant onboarding and engagement flows.
• Collaborate closely with design, marketing, BI, and development teams to deliver rapid experimentation, unblock growth initiatives, and scale profitable acquisition.
• Define, launch, and iterate A/B and multivariate tests (e.g. creatives, offers, bonuses, UI steps) with short feedback loops.
• Maintain a data-driven approach to funnel performance using CPA, ARPU, payback period, retention, and monetization metrics.
• Translate insights into clear backlog items, maintain prioritization, and ensure timely delivery with engineering and design.
   

Our criteria:

• 3+ years of experience as a Product Owner, Growth PM, or Product Manager, focused on paid acquisition or funnel optimization.
• Hands-on experience with Facebook Ads traffic and understanding of behavioral nuances of social traffic users.
• Strong grasp of UA and monetization metrics: CPA, LTV, ROI, conversion rates, retention, ARPU, etc.
• Proven ability to analyze performance data and translate it into actionable product changes.
• Deep understanding of conversion funnels — from landing pages to registration and deposit flow.
• Proficient with analytics and experimentation tools (e.g., GA, Amplitude, Looker, Tableau).
• Experience working with cross-functional growth squads.
• Background in iGaming or fintech domains is a big plus.
• Fluent in English (B2+/C1 minimum).

Success Metrics:

• Reg2Dep & click-to-deposit conversion rates for Facebook users.
• CPA vs. LTV ratio — ensuring profitability of FB traffic.
• Volume of Facebook traffic accepted and successfully monetized across operators.
• Number and speed of tests launched, validated, or iterated.
• Stakeholder satisfaction and delivery velocity of FB-focused product features.
   

Our offer:

• We are global, we don’t stick to office or remote options only;
• We value work-life balance and start anytime from 8 to 11, with flexible lunchtime;
• We trust each other and provide unlimited vacation days and sick-leaves;
• We support our people and provide relocation options for team members, who are interested;
• We encourage growth and cover 50% of learning expenses;
• We hold yearly performance reviews to help our team members grow and reach new heights, and reward results with regular performance bonuses;
• We believe in potential and prefer to promote internally, giving everyone a chance to prove themselves, and building our company around talents above anything else;
• We are small enough to hear the opinion of every team member, and already big enough to act on the best ideas - an opportunity to have a visible and immediate impact;
• We celebrate our team with corporate gifts and thoughtful appreciation throughout the year.