Head of Marketing
We are an dynamic and innovative iGaming company launching a cutting-edge Casino Project. Backed by a global team of over 1,300 professionals, we’ve successfully delivered projects across Tier 1 to Tier 3 markets. We are looking for an experienced Head of Marketing to lead the development and execution of a comprehensive marketing strategy focused on accelerating customer acquisition, enhancing retention, and building a strong, recognizable brand in the fast-paced online casino industry.
What Experience Is Important to Us:
- 7+ years of experience in marketing, with at least 5 years in a senior leadership capacity.
- A strong background in online gambling or fintech industries.
- Deep expertise in digital marketing: SEO, SEM, SMM, email, affiliate channels.
- Demonstrated success in building acquisition and retention frameworks.
- Advanced proficiency with performance analytics tools and data-driven decision-making.
- Proven ability to manage significant marketing budgets and maximize ROI.
- Strong leadership and team management skills across multi-functional groups.
- Fluent English is essential; other language skills (especially Hindi) are a plus.
What You Will Do:
- Design and lead a full-funnel marketing strategy to drive customer acquisition, engagement, and brand visibility.
- Oversee digital marketing channels including SEO, paid media, affiliate programs, social media, and influencer partnerships.
- Collaborate with the product and creative teams to coordinate feature launches and promotional campaigns.
- Track and analyze campaign performance, define clear KPIs, and adjust strategy based on real-time insights.
- Manage and optimize the marketing budget to ensure high efficiency and return on investment.
- Recruit, lead, and mentor a high-performing marketing team, fostering innovation and collaboration.
- Build and expand affiliate networks, cultivate strategic partnerships, and continuously evaluate traffic sources for profitability.
- Plan and execute retention-driven campaigns via email, push, and SMS channels.
Why You Should Join Us:
- Lead the marketing strategy for a high-impact casino launch.
- Attractive compensation package and access to the latest tools and platforms.
- Collaborate with a global, skilled, and diverse team that values innovation and ownership.
- Shape the marketing future of a rapidly growing iGaming company.
- Flexible work environment and a culture that promotes learning and leadership.
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