Web Analyst

Requirements:

• Minimum of 2-3 years of experience with Google Analytics, including setup and management
• Experience using Google Tag Manager (GTM) for configuring events and conversions
• Analysis of user session recordings and heatmaps to identify usability issues and areas for improvement
• Ability to work with key performance indicators (KPIs)
• Experience analyzing user behavior and customer journeys
• Experience creating reports and dashboards in Looker Studio or other data visualization tools
• Ability to present complex information in a clear and visually appealing manner
• Basic knowledge of HTML, CSS, and JavaScript for working with tags and event tracking
• Understanding of web analytics and SEO principles
• Effective communication skills with developers, marketers, and managers
• Ability to clearly and concisely present analytical data and insights
• Knowledge of Clarity and VWO tools.

Nice to Have:

• Google Analytics Individual Qualification (GAIQ) and/or Google Tag Manager certification
• Certifications in Hotjar or similar tools
• Ability to write queries to extract data from databases
• Experience in marketing, UX design, or CRO (conversion rate optimization)

• Experience working with Metabase.

   

Responsibilities:

• Setup and management of Google Analytics, Google Tag Manager, and Hotjar
• Analysis and monitoring of website metrics and user behavior
• Conducting A/B testing and analyzing results
• Collaborating with the team to improve website performance metrics
• Formulating and testing hypotheses
• Defining and configuring goals and conversions.