Content Writer — Polish Market

Requirements:

• At least 2 years of experience as a content writer/copywriter in business, IT, or a related field in Polish languages
• Fluency in Polish (native speaker or C2 level) — both written and spoken
• English at B1+ level for internal team communication and working with technical documentation
• Understanding of business processes and the specifics of the Polish market
• Strong writing skills and the ability to create content in various formats — from long-form articles to short texts for social media and ads
• Ability to adapt content to different target audiences and business objectives
• Ability to interpret technical information and transform it into engaging, user-friendly content
• Experience collaborating with technical experts to gather information and adapt it for a non-technical audience
• Understanding of visual content support: basic grasp of how text interacts with infographics, screenshots, and UI examples
• Understanding of UX writing principles — especially for interface content and user guides
• Awareness of content consumption trends and audience behavior in the Polish market
• Ability to work with open sources, statistics, and research

Nice to have:

• Knowledge of additional languages (Ukrainian, Spanish, German) for collaboration with an international team
• Familiarity with Microsoft products and services
• Experience with AI tools for generating written and visual content (e.g., ChatGPT, Copilot, MidJourney)
• Experience writing content for SMM and paid advertising campaigns
• Basic knowledge of SEO and content marketing
• Portfolio with Polish-language writing samples
• Experience working in international teams

Responsibilities:

• Creating up-to-date Polish-language content for all company communication channels
• Writing and adapting content for websites, product landing pages, and marketing materials
• Creating content for social media (LinkedIn, Facebook, Instagram) and paid ads (Google Ads, Meta Ads)
• Writing articles, case studies, and news pieces for the company blog and external platforms
• Compiling company digests, including information gathering and structuring
• Writing press and post-event releases for the Polish market
• Writing SEO-optimized content
• Preparing copy for email campaigns and automated marketing flows
• Creating briefs for infographics, solution roadmaps, and service visuals
• Collaborating with the marketing team to meet the content calendar
• Localizing global company content for the Polish market, with cultural context in mind
• Preparing articles for Polish media and partner platforms