Senior Product Marketing Manager

We’re looking for a hands-on Marketing Manager🌟 to join the Coupler.io team. If you have a solid background in B2B SaaS, are technically curious, enjoy working independently, and know how to turn strategy into action, this role is for you.
In this position, you’ll play a key role in driving growth and shaping demand generation campaigns. We value autonomy, ownership, and initiative, you’ll have the freedom to lead projects, create strategies for lead generation and community-driven demand, and make a real impact on our product growth.🤩

Required skills

🔹 2+ years of experience in product marketing for B2B SaaS products
🔹Experience in driving growth through start-up and scale-up stages
🔹Proven track record in managing demand generation campaigns with measurable impact
🔹Hands-on experience in designing, launching, and scaling growth campaigns from 0 to 1
🔹Proficiency in designing and optimizing high-converting landing pages, including structure, copy, calls to action (CTAs), social proof, and A/B testing, to enhance trial starts and encourage paid upgrades
🔹Strong analytical skills, proficiency in data analysis, and a track record of using metrics to inform strategy and drive decisions. Experience with product analytics and tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4, etc. is a significant plus
🔹Familiarity with customer-insight methodologies (JTBD, interviews, surveys)
🔹Strategic thinking with the ability to see the big picture, develop long-term strategies, and execute tactical plans effectively
🔹Fluent in English, both written and spoken
🔹Technical savviness, experience working with technical products, and the ability to translate complex concepts into clear benefits, as well as integrate workflows, APIs, and automation features into user value
🔹Excellent communication and presentation skills

As a plus

▫️Proficiency in marketing analytics, ETL, and data-integration tools
▫️Experience in creating go-to-market strategies
▫️Familiarity with PLG motions, usage-based pricing, and community-led growth
▫️Experience launching PPC Campaigns via Google Ads and LinkedIn Ads

Responsibilities

🔸 Drive growth by exploring new channels, owning product positioning and messaging, and translating complex data-integration capabilities into clear, differentiating narratives for both technical and business audiences
🔸 Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market
🔸 Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling
🔸 Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention
🔸 Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys
🔸 Present our product’s vision, features, and benefits to internal stakeholders, at industry events, and to key customers
🔸 Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings