Head of Performance Marketing

About Us

Liki24 is a marketplace of healthcare products and services.

Our mission is making health affordable and accessible for everyone.

We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.

We're looking for a Head of Performance Marketing to drive customer acquisition growth across cross-border markets, build a high-performing international team, and take full ownership of performance channels, strategy, and execution.

Your Mission

Grow the number of new international buyers by 15-20% month-over-month, while keeping CAC in the limit

This is not a one-time growth spike - this is consistent, compounding growth that will fuel our international expansion across 10+ markets.

What We're Looking For:

3+ years of experience in international performance marketing for large-scale e-commerce projects.

Proven expertise in Google Ads, Facebook Ads, Instagram, YouTube - hands-on, not just strategy.

Solid experience with EU markets and cross-border marketing campaigns.

Strong understanding of performance metrics, customer acquisition funnels, and attribution.

Proficiency in BI tools, Google Analytics, and data-driven decision making.

English at B1+ level or higher.

Strong leadership skills: you've built and managed teams, hired people, and shaped culture.

Ownership mindset - proactive, resourceful, and calm under pressure (especially when accounts get blocked 😉).

Nice to Have:

Background in the Health & Beauty vertical.

Experience dealing with account bans, ad rejections, and complex compliance environments.

Familiarity with influencer marketing and multichannel attribution models.

Key Responsibilities:

Own performance marketing strategy and execution across international markets (primarily EU).

Plan and ensure measurable buyer growth across countries, channels, and partner types.

Lead and scale a cross-functional team (currently 5 people across PPC, affiliate, creative) to support growth at scale, hire key players for the team.

Implement a structured hypothesis-testing & documentation framework for campaign experimentation.

Build and optimize performance marketing funnels (Google Ads, Meta, YouTube, etc.).

Collaborate with BI, product, and content teams to unlock insights and identify high-impact growth opportunities.

Own performance metrics: CAC, ROAS, LTV, buyer growth MoM.

What We Offer:

Opportunity to work in a global company with a strong social mission.

Ability to transform your ideas into impactful realities.

Chance to be part of an open-minded and innovative team.

Exceptional opportunities for personal and professional growth.

20 paid vacation days, 21 paid sick leaves, and paid national holidays.

Flexible schedule with the option to work from home.

We are making Health! If you're excited about growth challenges, passionate about impact, and not afraid to experiment — join us!