CRM Manager (Relocate)

We are the creators of a new fintech era!
Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.
We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.

The future of Web3 starts with you: join us as a CRM Manager!

Requirements

— 3+ years in CRM/Retention, preferably in fintech, gambling, or regulated industries
— Experience launching retention from scratch and building teams
— Strong knowledge of lifecycle marketing, compliance, and segmentation
— Skilled in automation tools, bonus mechanics, and analytical reporting
— Fluent in English

Responsibilities

1. Direction and Team Management
— Contribute to building the Retention function from scratch
— Manage the operational team (2 Mid-level Retention Managers)
— Prioritize tasks across the roadmap, MVPs, channels, and segments
— Ensure alignment between technical, analytics, and content teams

2. Triggered and System Communications Launch
— Oversee the development and implementation of triggers across all channels (email, push, etc.)
— Ensure proper logic, conditions, timing, and templates for launches
— Launch and scale system communications (passwords, notifications, balance updates, etc.)
— Initiate the integration of new channels, such as Viber and the notification center.

3. Technical CRM Operations
— Supervise the proper integration of CRM/CDP platforms
— Participate in event tracking setup and analytics testing
— Oversee localization and multilingual processes
— Ensure the scalability and stability of automation flows

4. Segmentation and Analytics
— Develop segmentation logic (manual and automated)
— Define target segments based on activity, geo, and product use
— Generate and validate briefs for reports
— Monitor data accuracy, tracking, and communication performance

5. Content and Localization
— Oversee content creation (copy, design, layout) within channel teams
— Ensure content meets geo-specific and product-specific requirements
— Set up fast and high-quality localization processes

6. Research and Experiments
— Launch and analyze A/B tests across channels, segments, and geos
— Track engagement and flow performance
— Generate hypotheses to improve LTV, retention, and communication quality

Work conditions

Immerse yourself in Crypto & Web3:
— Master cutting-edge technologies and become an expert in the most innovative industry.
Work with the Fintech of the Future:
— Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level:
— Gain unique experience and be part of global transformations.
Drive Innovations:
— Influence the industry and contribute to groundbreaking solutions.
Join a Strong Team:
— Collaborate with top experts worldwide and grow alongside the best.
Work-Life Balance & Well-being:
— Modern equipment.
— Comfortable working conditions, and an inspiring environment to help you thrive.
— 30 calendar days of paid leave.
— Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!
Let’s Build the Future Together!

WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.