Media Buyer (Meta)

VitaUp is a fast-growing e-commerce brand in the health & wellness space. We create premium dietary supplements and successfully sell them across the US and European markets. Our products consistently rank among Amazon’s bestsellers, and today VitaUp is already becoming synonymous with trust, quality, and innovation in the world of health & wellness.

We are looking for a media buyer who not only manages advertising and traffic, but can see the entire marketing chain and the impact of paid traffic on sales and scaling. A person who works with numbers, hypotheses, and has a long-term vision.

What you will do

• Develop and implement advertising strategies in Meta Ads (Facebook) with a focus on performance
• Analyze the target audience by behavior, interests, demographics, and optimize targeting settings to achieve maximum results.
• Build and optimize sales funnels, develop user journeys based on metrics and analysis of the audience and its interaction with the brand,
• Manage campaign budgets to ensure maximum ROI and efficient scaling.
• Conduct split testing of creatives, audiences, landing pages, and test hypotheses to increase conversions.
• Set up targeting, retargeting, Lookalike, and Custom Audiences.
• Analyze advertising campaigns by CPC, CTR, ROAS, LTV, find growth points and make data-driven decisions.
•  

You have:

• 3+ years of experience in media buying, with a primary focus on Meta Ads (including Facebook).
• Deep understanding of the structure and logic of advertising campaigns: from setting up conversion funnels to using Lookalike audiences and retargeting.
• Understanding of marketing funnels and the impact of advertising on business goals.
• Ability to analyze large amounts of data, draw strategic conclusions and propose data-driven solutions.
• Skills in SEO and keyword research for synergy between paid and organic channels.
• Experience in managing budgets and achieving high ROAS.
• Strategic thinking, initiative and willingness to propose new approaches for scaling.

Will be an advantage

• Experience in the field of dietary supplements, health & wellness (nutra)
• Experience in launching and running advertising campaigns in TikTok Ads, Google Ads.
• Understanding of the specifics of the US and European markets.

What VitaUp offers

• Competitive salary + % of sales for achieving KPIs.
• Paid vacation, public holidays and personal day-offs.
• Remote work format and flexible schedule. The main thing is the result.
• Working with products that are among the top sellers on Amazon USA and EU.
• A space where initiative and the realization of your own ideas are always welcome.
• No micromanagement and full control over the result - your decisions directly affect key marketing decisions and company development

📩 Ready to strengthen the brand and grow together? Send your resume and case studies at the link