CRM Retention marketing specialist Igaming

Job Overview

We are seeking a highly motivated and results-oriented Retention Specialist.

The successful candidate will focus on increasing player engagement, reducing churn, and maximizing lifetime value by implementing and optimizing personalized retention campaigns across various channels.

Key Responsibilities

• Develop and execute player retention strategies and promotional campaigns based on segmentation and behavioral data.
• Monitor player activity and identify churn risks, implementing timely and effective re-engagement actions.
• Collaborate with CRM, content, analytics, and product teams to deliver personalized, multichannel communications (email, SMS, push, in-app, etc.).
• Analyze campaign performance, run A/B tests, and adjust strategies to optimize KPIs such as active days, ARPU, and retention rate.
• Work closely with VIP managers and customer support to address high-value player needs.
• Maintain compliance with all relevant gambling regulations and responsible gaming standards.

Requirements

• 2+ years of experience in a CRM or retention-focused role within the iGaming or online gambling industry.
• Strong understanding of player lifecycle, segmentation, and retention techniques.
• Hands-on experience with CRM tools (e.g., Optimove, Salesforce, Emarsys, etc.).
• Excellent analytical and problem-solving skills; proficiency in Excel and data interpretation.
• Strong communication skills with a customer-first mindset.
• Ability to work in a fast-paced, results-driven environment.

Preferred Qualifications

• Experience working with international markets and multilingual campaigns.
• Understanding of affiliate marketing and its role in the player journey.
• Passion for gaming and staying ahead of industry trends.

What We Offer

• Competitive salary and performance-based bonuses
• Remote work flexibility or hybrid setup
• Opportunities for growth and advancement
• Collaborative and international team culture
• Access to industry events and learning resources