Middle PPC Specialist (Meta focus + Google Ads) to $3500

STRUKTURA | Full-time | Remote

🚀 Role Mission

You will be responsible for managing paid traffic across key platforms: Meta (Facebook, Instagram), Google Ads, and TikTok Ads. Your main goal is to launch, scale, and optimize campaigns that drive high-quality traffic and conversions.

🎯 Daily Responsibilities

• Set up and optimize PPC campaigns on Meta, Google Ads, and TikTok
• Forecast budgets and monitor campaign performance across accounts
• Develop and implement PPC strategies for various products
• Analyze competitors and automate processes to increase efficiency
• Work with analytics tools (Google Analytics, Tableau, JAR, Amplitude) to inform decisions
• Launch campaigns from scratch and scale existing ones

🔧 Platforms & Tools

• Meta (Facebook, Instagram) — primary focus
• Google Ads — key platform for search campaigns
• TikTok Ads — additional channel for experimentation
• Bing Ads — a plus
• Confident in Excel/Google Sheets
• Automation and analytics for campaign optimization

📊 KPIs & Success Metrics

• Cost per conversion (CPL, CPA)
• ROAS (Return on Ad Spend)
• LTV (Customer Lifetime Value)
• Ability to optimize campaigns and analytics to improve results

🎓 Candidate Profile & Requirements

Hard Skills:

• 2+ years experience with Google Ads
• 2–3 years experience with Meta Ads (middle level)
• Knowledge of advertising objectives, A/B testing, and attribution models
• TikTok Ads experience is a plus

Soft Skills:

• Responsibility and attention to detail
• Ability to multitask efficiently
• Proactive, able to work independently and in a team

Language:

• English level B1–B2

🌟 Our Culture & Values

We believe people are the company’s greatest asset. Our values shape how we work and grow together:

• People are the main asset. We value and reward great work.
• Respect always. No place for rudeness or toxicity — only constructive feedback.
• Everything counts. Quality and attention to detail are crucial.
• Work should spark joy. We strive for satisfaction even during challenges.
• Work-life balance matters. We encourage real breaks and vacations.

Ready to take on the challenge and grow with us? Send your resume and portfolio today!