CRM Retention Manager

Our startup is an innovative swipe casino platform focused on the US market. We strive to provide users with a unique gaming experience by combining gambling with interactive features and modern technologies. The product is an online slots casino where users can participate in prize draws, play a variety of games, and win real rewards. Our platform is built on the basis of advanced technologies and complies with all US laws.
 
The ideal candidate has:
 

• 2+ year of experience in Email Marketing;
• Еxperience with tier 1 markets;
• Еxperience in gambling will be plus ;
• English Upper-Intermediate or higher;
• Great attention to detail.
   

Main tasks:
 

• Research and analysis of the user base to create the most relevant offers;
• Development of personalized offers for users depending on their lifecycle (LTV) - onboarding, development, retention, return;
• Conducting A/B testing of business hypotheses on the product;
• Initial evaluation of test results and decision-making based on analysis;
• Formation of requirements for related departments for retention campaigns;
• Product optimization to increase customer profitability;
• Regular analysis of competitors to ensure the relevance of offers;
• Building an effective retention strategy for an online casino brand that covers multichannels: emails, push notifications, SMS, messengers.

 
What we offer:
 

• Unique experience in a startup: the opportunity to build an HR function from scratch and influence the company's future;
• Professional development: constant challenges, training and support.
• Freedom to make decisions and implement ideas. We have no micromanagement;
• Work with international markets;

• Remote employment.

  
  
  Interview process 

• 1: HR Interview – ~40 min
• 2: Technical Interview – up to 1 hour
• 3: Reference Check
• 4: Offer